#Japan #Tokyo #Lotte #Rummy #Non-Alcoholic Rummy

Celebrating 60 Years of Rummy

Lotte Co., Ltd., a prominent company based in Shinjuku, Tokyo, is thrilled to announce the launch of its latest product, 'Non-Alcoholic Rummy,' in celebration of the 60th anniversary of its beloved chocolate brand Rummy. As the leading brand in the liqueur chocolate market, Rummy has garnered a loyal following over the decades. Beginning December 16, this exciting new product will be available exclusively at convenience stores and station kiosks across Japan.

Responding to Market Trends

In recent years, there has been a notable surge in the non-alcoholic beverage market, with its size increasing by approximately 1.4 times compared to a decade ago. This growth reflects a broader societal trend towards health consciousness. Aiming to cater to the shifting preferences of consumers, Lotte introduces 'Non-Alcoholic Rummy' for those who have long been fans of the original, yet found themselves unsure about consuming it in daytime settings due to the presence of alcohol. Now, individuals—including expecting mothers and those who are driving—can indulge in the delightful flavors of Rummy anytime, anywhere, without concern.

Portable and Convenient

As we approach the year-end season, the demand for easy-to-carry snacks rises. The new 'Non-Alcoholic Rummy' is designed with convenience in mind, featuring a resealable pouch that ensures portability. Each bite-sized piece is perfect for snacking during breaks at work, while commuting, or enjoying a relaxed evening at home. Lotte encourages you to experience the joy of Rummy flavors across various settings and moments in your day.

A Message from Development Team

Mayuko Hattori, from the Chocolate Planning Department of Lotte's Marketing Division, shared, "Thanks to our loyal fans, Rummy has reached this remarkable milestone of 60 years. We've heard from enthusiasts expressing desires to enjoy Rummy throughout the day, and that sparked our motivation to create 'Non-Alcoholic Rummy.' Despite the challenge of adhering to strict alcohol regulations—specifically keeping alcohol content to under 0.05%—our team successfully crafted a taste that captures the essence of Rummy. We hope that with 'Non-Alcoholic Rummy,' our customers can enjoy this treat in a variety of situations, whether during midday breaks or evening relaxation."

Product Overview

• - Product Name: Non-Alcoholic Rummy
• - Available Channels: Nationwide convenience stores and station kiosks
• - Weight: 42g
• - Price: Expected retail price around 224 JPY (tax included)

In conclusion, Lotte’s 'Non-Alcoholic Rummy' is set to elevate your snacking experience while catering to health-conscious consumers. Whether you are a longstanding fan of Rummy or trying it for the first time, this new product promises to deliver the beloved taste of rum raisin in a delightful new format.

For more information, explore Lotte's official site.