#USA #Lee's Summit #Matty Matheson #Easy Recipes #Mushroom Council

Matty Matheson Takes Mushrooms to New Heights

Chef Matty Matheson is making waves with his involvement as the lead spokesperson for the Mushroom Council's latest campaign, "It's Not Magic. It's Mushrooms." This initiative is designed to put mushrooms front and center in modern cooking, especially appealing to Millennial and Gen Z audiences who crave flavor-packed dishes that are easy to prepare.

Matheson, an Emmy Award-winning chef and a powerhouse personality in the culinary world, infuses his unique style and expertise into the campaign. Known for his straightforward approach to cooking, he emphasizes that mushrooms are not only a versatile ingredient but also an essential component of satisfying meals without the need for complicated techniques.

The Campaign's Vision

The campaign creatively combines high-impact advertisements, enticing recipes, and influencer narratives to inspire more frequent mushroom use in day-to-day cooking. It aims to show how mushrooms can elevate simple staples into extraordinary dishes. "Mushrooms bring a magical quality to any meal," Matheson explains. "They enhance flavors without requiring you to be a culinary expert. Just toss them in, and your dish is instantly more delicious!"

Matheson's Mouth-Watering Recipes

As part of the campaign, Matheson has developed and showcased three flavorful recipes that highlight the versatility of mushrooms:

1. Matty's Crunchy Popcorn Mushrooms
These crispy, bite-sized mushrooms are seasoned to perfection, offering an addictive snack that's hard to resist.

2. Matty's Spicy Mushroom Noodles
Prepare for a flavor explosion with this spicy noodle dish, featuring umami-packed mushrooms that deliver heat and depth in every spoonful. Scheduled to debut on February 22, 2026, this dish promises to set your taste buds ablaze.

3. Matty's Cheesy Mushroom Breakfast Burrito
A delectable combination of chili-spiced mushrooms, cheesy beans, eggs, and zesty green salsa, this breakfast treat launches on March 8, 2026, and is billed as a perfect way to start the day.

Each of these recipes will be presented in episodes of Matheson's YouTube show, "Cookin' Somethin'," which aims to demonstrate how simple it is to incorporate mushrooms into everyday meals. "Matty simplifies cooking, just like mushrooms simplify flavor enhancement in life," says Amy Wood, president of the Mushroom Council.

More Than Just a Trend

The collaboration highlights that mushrooms are not merely a passing trend but a staple ingredient that can seamlessly integrate into routine cooking. The campaign targets a demographic that values enjoyable, convenient meals paired with functional benefits.

In her remarks, Wood advocates for the everyday use of mushrooms, emphasizing how they enhance meals while meeting the desires of modern-day cooks: flavorful, approachable, and easy-to-repeat recipes that fit into a busy life.

About Matty Matheson

Internationally acclaimed chef Matty Matheson has established himself as a dominant force in the culinary scene. Initially gaining recognition for his dynamic cooking style, Matheson has expanded his horizon with a range of entrepreneurial ventures. He’s authored three New York Times best-selling cookbooks and ventured into various food-related businesses, including his cookware line and his regenerative farm, Blue Goose Farm. Recently, he partnered with Netflix for the much-anticipated third season of his show "Just A Dash," which has captivated audiences around the world.

With such an impressive array of talents and initiatives, Matheson continues to reshape the culinary landscape, offering innovative ways to make cooking more enjoyable. This new campaign with the Mushroom Council is yet another exciting chapter in his culinary journey, providing inspiration for both seasoned chefs and novices alike.

For more details on the campaign, visit mushroomcouncil.com/itsnotmagic.