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The Launch of Ledra: Transforming Vehicle History Management

In a groundbreaking development, HOLY Co., Ltd. has officially launched Ledra on April 1, 2026, a platform designed to keep track of vehicle service histories using NFC technology. Within just one month, six automotive service centers, primarily in the Kanto region, have already adopted this innovative solution. This article delves into the features, benefits, and the future vision of Ledra, which aims to redefine the automotive service industry in Japan.

Why Ledra Was Created

The need for a reliable method to document vehicle service history has become increasingly apparent. Despite the growing popularity of vehicle coating services across Japan, a standardized means to verify such services had not existed until now. Traditionally, warranties issued post-service were primarily on paper, leading to frequent loss or misplacement, especially when vehicles changed ownership.

This loophole has caused significant challenges for insurance companies in accurately assessing vehicle value, and it creates barriers to reflecting fair pricing in the used vehicle market. Meanwhile, some service providers falsely claim to have completed work, ultimately raising concerns among end-users regarding the actual condition of the vehicle's coating.

Bridging the Gap: The Role of Ledra

Ledra was developed by Yusuke Horikoshi, CEO of HOLY, who has faced these systemic issues firsthand while working in automotive coatings and customizing. The platform aims to create a transparent record of service activities that cannot be altered, connecting insurance providers, used car markets, and vehicle owners effectively.

Key Features of Ledra

NFC Tag Verification

Ledra leverages specialized NFC tags affixed to vehicles, allowing users to verify service history immediately by simply scanning with a smartphone. This seamless process requires no app installation, meaning that even when a vehicle owner transfers ownership, the service history remains accessible to the new owner.

Blockchain for Enhanced Security

Service data is recorded on the Polygon blockchain, ensuring the authenticity and immutability of information. This design not only prevents tampering but also makes it easy for third parties to verify records. Furthermore, Ledra allows for potential future integration with Ethereum’s mainnet, providing flexibility as the ecosystem evolves.

Subscription Plans for Accessibility

Ledra is available for service centers starting at a monthly fee of 9,800 JPY, designed to facilitate ease of use and minimize operational disruption. Staff can input service details using mobile devices, thus avoiding additional investments in specialized hardware.

API Design for Industry Collaboration

The platform aims to create an industry-wide data foundation, which includes developing APIs to share service history with insurance companies and used car businesses. This strategic move intends to enhance insurance premium optimization and incorporate service histories into used car evaluations.

The NFC and Blockchain Combination

While traditional methods like QR codes and paper certificates exist, they often fall short due to their vulnerability to duplication and forgery. By employing dedicated NFC tags, Ledra provides a physical means of verifying service history that persists throughout the vehicle's lifecycle. Coupling this with blockchain ensures the integrity of data, making it virtually impossible for unauthorized changes.

Rapid Adoption of Ledra

In the one month since its launch, Ledra has established contracts with six service centers in the Kanto region. The platform has garnered interest from paint protection film (PPF) installers and custom service providers, indicating a strong demand for such transparent solutions across various sectors of the automotive aftermarket.

Future Aspirations

HOLY’s ambition is to follow in the footsteps of U.S. companies like CARFAX, which revolutionized used car market reliability. Within three years, Ledra aims to extend its services to 10,000 locations across Japan, fostering collaborations with insurance firms, used car dealers, and automotive manufacturers.

Looking ahead, Ledra envisions becoming a comprehensive repository for all vehicle service records, enhancing the transparency of the entire automotive aftermarket in Japan.

Final Thoughts from the CEO

Yusuke Horikoshi reflects on the fundamental challenges faced by service providers: “In the automotive industry, those delivering quality work often lack means to prove it. Ledra is here to change that narrative, ensuring that skilled professionals get the recognition they deserve and that the art of craftsmanship in vehicle servicing is preserved for future generations.”

For more information about Ledra and how it can benefit your automotive services, visit Ledra's official website.

About HOLY Co., Ltd.

Founded in Tokyo, HOLY specializes in automotive coating, customization, and electrical services. They are committed to enhancing Japan’s automotive culture and are at the forefront of innovative automotive solutions.