#Japan #Minato #MOMENTUM #CARTA ZERO #ACP Safe Display Ads

Partnership to Foster Ad Verification

Momentum Inc., under the leadership of CEO Kohei Hosoi, has recently verified CARTA ZERO as a partner in its certification program, "ACP Safe Display Ads." This initiative is part of a broader commitment to strengthen ad verification processes within the complex digital advertising ecosystem, ensuring enhanced brand protection and improved ad quality.

Recent Context in Digital Advertising

The landscape of digital advertising is transforming rapidly, particularly with the recent guidance from the Ministry of Internal Affairs and Communications published on June 9. This guidance emphasizes the need for transparency and reliability in ad distribution. As digital advertising faces various risks, including ad fraud and brand safety issues, it becomes increasingly imperative for advertisers to ensure that their investments yield optimal returns. The industry is rallying around quality improvements and transparency to combat these challenges and restore trust among stakeholders.

Steps Taken with CARTA ZERO

CARTA ZERO, which operates under CEO Nobuaki Usami, plays an essential role in utilizing Momentum's tools, such as the "HYTRA DASHBOARD Web Unsafe List" and "HYTRA DASHBOARD App Unsafe List." Their participation as a certified partner in "ACP Safe Display Ads" showcases CARTA ZERO's commitment to being a trustworthy advertising agency dedicated to brand protection and risk management.

The "ACP Safe Display Ads" certification program recognizes agencies that effectively utilize the HYTRA DASHBOARD to ensure reliable ad delivery. CARTA ZERO has gained significant insights through regular workshops and updates facilitated by Momentum, allowing them to acquire unique know-how that sets them apart from their peers—providing a significant advantage when advertisers choose their agency partners.

Understanding the HYTRA DASHBOARD

The "HYTRA DASHBOARD" represents a significant innovation in ad distribution techniques. Designed to mitigate risks related to brand damage and ad fraud, the dashboard offers tailored solutions through blocklists and safe lists for web advertising, app advertising, and YouTube advertising. The tools include:

• - Web Unsafe List: A recommended list of domains to exclude from ad distribution.
• - App Unsafe List: A recommended list of applications to avoid for ad placements.
• - Channel Safe List: A suggested list of safe channels for YouTube advertising.
• - Channel Unsafe List: A list to prevent ad placements in potentially harmful YouTube channels.

Momentum enhances the accuracy of these lists through dedicated human oversight, complementing algorithmic checks to guarantee quality. By automating the list-setting process, they also significantly reduce operational costs for their clients.

Exploring CARTA ZERO

CARTA ZERO is at the forefront of digital marketing, combining data, human insight, and cutting-edge technology to facilitate substantial growth for their clients. Their expertise in strategic planning, creative development, and media management allows them to deliver bespoke solutions tailored to customers' digital communication needs, thus striving for sustainable growth and social contributions.

Company Details

CARTA ZERO Overview:
Founded: April 1, 2011
CEO: Nobuaki Usami
Location: Toranomon Hills Station Tower 36F, 2-6-1 Toranomon, Minato-ku, Tokyo, Japan
Business: Digital marketing support services
Website: CARTA ZERO

Momentum Inc. Overview:
Momentum is a leading ad verification solutions company committed to promoting integrity in Japan’s digital advertising industry. With core technologies based on Japanese-language processing and unique data sets, Momentum aims to eradicate worthless ads, contributing significantly to the healthier development of the digital ad market. Various leading companies leverage its solutions across Japanese advertising agencies and platforms, participating actively in both the Agency Certification Program (ACP) and the Platform Certification Program (PCP).
Website: Momentum