Introducing New Features for Select×Choice: A Game-Changer for Parent Users

New Features Launched for Select×Choice

On May 21, 2025, meu Amor Co., Ltd., headquartered in Tokyo, announced the addition of two new features to its popular video comparison service, Select×Choice. With an impressive daily user base of 2,000 parents, the platform now offers Favorite Registration and Comparison Mark functionalities. This enhances the overall shopping experience, allowing users to compare products effortlessly via short videos, making informed purchasing decisions less stressful.

Since its launch in March, Select×Choice has continuously updated its offerings by adding various parenting products such as strollers, diapers, and baby carriers, in addition to personal care items. With the new features, users can seamlessly swap items being compared, evolving the convenience of the comparison process.

Overview of New Features

Favorite Registration Function

The Favorite Registration allows users to save products they’re interested in for easy access. By using the favorites tab, users can quickly pull up items for comparison anytime, making it possible to refine their choices and focus on the products that truly meet their needs. This process encourages enjoyable decision-making, significantly increasing satisfaction during the selection phase.

Comparison Mark Display Function

Once items have been compared through video, they will automatically receive a Comparison Mark, making it immediately clear which products have been reviewed. This marks the visible tracking of comparison history, allowing users to easily assess which items are unparalleled and how far along they are in their evaluation.

Highlights of Select×Choice

- No Subscription Cost: The service is entirely free, making it available for anyone without registration.
- Video Comparison: Users can compare up to two items simultaneously through short videos, intuitively grasping differences at a glance.
- High-Quality Content: The service ensures reliable information by having videos produced under the supervision of a former TV producer, maintaining exceptional quality and rigorous verification.
- Unbiased Comparison: Unlike other platforms, Select×Choice provides comparative data that avoids subjective reviews and influencer marketing, thereby promoting fair assessments of products.

How to Use Select×Choice

1. Visit the website: Select×Choice
2. Choose a category: Click on any category of interest.
3. Select products: Choose two items you'd like to compare.
4. Watch and compare: Simultaneously view the short videos to understand product differences at a glance.

Currently, the web version is free and does not require registration. There are plans to introduce a personalized app version in the future that will necessitate personal information registration.

User Feedback

In preliminary tests on YouTube, the service achieved 2,000 views on a comparison of 54 stroller models on its launch day. Users have praised the platform, highlighting its convenience and the clear depiction of real-life product usage that sets it apart from other comparison sites.

Competitive Advantage

Select×Choice differentiates itself by providing comprehensive in-house verified video comparisons for all products—a genuine standout feature among the competition. The service leverages 15 years of television production experience to deliver visuals that are both easy to understand and attractive.

Future Enhancements

Upcoming categories to be added post-May include:

- Baby Soap
- Children’s Sunscreen
- Various Cleansing Products
- Face Misting Products
- Home Hair Removal Devices
- Adult Sunscreen

Plans are in place to provide content spanning various stages of life, with new updates expected weekly.

Vision Behind Select×Choice

Kazuaki Yasuda, the CEO of meu Amor, was inspired by personal tragedy to create this service. After losing his wife to cancer, he sought the best products and resources for her treatment. This journey revealed to him the importance of finding quality resources in a world full of overwhelming choices. He aims to empower others with reliable video content and data to navigate their shopping effectively, thus enhancing the quality of life.

Having received significant support from a large user base, Yasuda remains dedicated to helping alleviate decision fatigue and providing trustworthy information.

About meu Amor Co., Ltd.

meu Amor is a pioneering company that utilizes innovative technology and video to enhance consumer experiences. Striving to discover new online shopping encounters, they are committed to expanding services to meet evolving consumer demands.