#Japan #Tokyo #Campaign #Chiikawa #Seven-Eleven

Celebrate Winter with Chiikawa at 7-Eleven

7-Eleven Japan is excited to announce the launch of its collaborative campaign featuring the beloved character Chiikawa, set to begin on December 26, 2025. This is the second phase of the campaign titled “Enjoy Winter with Chiikawa! Seven-Eleven x Chiikawa”, which promises an array of delightful treats inspired by the character’s world. A total of five new products will be available at 7-Eleven stores across the nation, excluding a few areas. Each product reflects characters and sweets featured in the Chiikawa series, appealing to both fans of the franchise and lovers of quality snacks.

Collaboration Highlights

Chiikawa has become a beloved character over the years, recently winning the Grand Prize at the 2025 Japan Character Award, marking its third win in consecutive years. In an effort to spread joy during the holiday season and following the success of the collaboration launched in 2024, 7-Eleven is back with an upgraded lineup of Chiikawa-themed products. The number of collaborative treats has expanded significantly from eight items last season to an impressive 20 products this year.

The campaign runs from December 26, 2025, to January 8, 2026, with a special event called the Chiikawa LINE Stamp Rally. Participants can collect exclusive stamps by visiting different 7-Eleven locations, gaining access to unique Chiikawa designs and rewards such as original smartphone wallpapers and a chance to win a special Chiikawa stamp set.

Featured Products

The following five delightful products will debut as part of the campaign:

1. Chiikawa’s Mini Pancakes

• - Price: ¥278 (including tax)
• - Launch Date: December 23, 2025
• - Description: Inspired by the oversized pancakes enjoyed by Chiikawa and the rabbit, these fluffy, bite-sized pancakes come in two sweet flavors—chocolate and maple.

2. Amazing Food: Inari Fried Mochi

• - Price: ¥240 (including tax)
• - Launch Date: December 25, 2025
• - Description: This product brings to life the fantastic fried mochi that Chiikawa's friend wanted to share, enveloping chewy mochi in a sweet and savory fried tofu skin.

3. Chewy Hotteok with Chocolate

• - Price: ¥250 (including tax)
• - Launch Date: December 25, 2025
• - Description: Reflecting on playful moments between Chiikawa and his friends, this sweet, chewy hotteok is filled with rich, bitter chocolate.

4. Strawberry Milk Pudding

• - Price: ¥260 (including tax)
• - Launch Date: December 26, 2025
• - Description: This delightful pudding is inspired by a strawberry milk drink featured in the series, crowned with a layer of strawberry jelly for a sweet and tart experience.

5. Bouncing Big Sweet Sponge Cake

• - Price: ¥398 (including tax)
• - Launch Date: December 30, 2025
• - Description: Mimicking the fun, bouncy cake that Chiikawa characters enjoyed, this cake features a crispy topping and moist cake base, offering a delightful contrast in texture.

Special Events and Campaigns

In addition to the product launches, 7-Eleven is also hosting a LINE Stamp Rally where customers can scan QR codes at participating stores to collect exclusive stamps of Chiikawa and friends in their festive outfits. Collecting two stamps will reward customers with an original smartphone wallpaper, while those who complete all four stamps will enter a draw for a chance to win exclusive Chiikawa stamp sets.

Limited-Time Collaborations

Further enhancing this festive season, the collaboration includes various other limited-edition items ranging from snacks to merchandise:

• - Butamen Snack: Tonkotsu flavor
• - Chiikawa Instant Ramen: Tonkotsu soy sauce flavor
• - Seafood and Spicy Potato Sticks
• - Chiikawa Stainless Steel Tumblers and Eco Bags

These items will be available starting December 26, but check your closest store for availability as selections may vary.

The Chiikawa x 7-Eleven Winter Campaign is more than just a shopping experience; it’s a chance to step into the whimsical world of Chiikawa and indulge in seasonal flavors and fun! Don’t miss out on these charming products and exciting activities. Visit your local Seven-Eleven store and celebrate in style today!

For more details and to keep up with all the latest Chiikawa products, check out 7-Eleven's official website.