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D College is Here: Enhance Your Tourism Management Skills

On July 15, the Japan Tourism Promotion Association, led by Chairman Masanobu Komoda, also the Chairman of Mitsui Fudosan, announced the official start of applications for the 2024 academic year of its renowned training program, D College. This program aims to cultivate future leaders in tourism management through comprehensive training.

Overview of D College

D College consists of two main components: D Study and the Tourism DX Certification. The D Study initiative offers an e-learning platform where participants can acquire essential knowledge and practical skills needed in tourism management, beneficial for Destination Management Organizations (DMOs) and various tourism associations. Meanwhile, the Tourism DX Certification trains individuals to develop data-driven regional tourism strategies and executes these plans effectively. Participants learn through various methodologies including e-learning platforms and textbooks, culminating in a certification exam that validates their acquired knowledge and skills.

Enhancements for 2024

This year's program has expanded its offerings significantly, focusing on enhancing the learning experience for aspiring tourism professionals. Below are the key highlights of the 2024 D College program:

1. Expansion of D Study

D Study has been enhanced to align with registration updates set by the Tourism Agency for tourism region management organizations. In addition to the practical workforce course and the core human resources course previously offered, new specialized courses and regional case studies have been introduced. These courses allow individuals to delve deeper into specific themes pertinent to tourism management. Corresponding fees for these newly added courses have also been announced.

2. Introduction of Intermediate Exam for Tourism DX Certification

With endorsements from the Cabinet Office and the Tourism Agency, an intermediate examination has been established. This new exam follows last year’s introductory level exam, providing a more advanced pathway for certification. Details regarding the schedule and fees for the intermediate exam are anticipated to be released around September 2024.

Program Structure

The comprehensive curriculum covers an array of subjects essential for thriving in the tourism sector:

• - D Study courses featuring specialized thematic learning.
• - Tourism DX Certification, including both introductory and intermediate level assessments.

Additionally, detailed fee structures for all D Study courses and examination costs for the Tourism DX Certification are available for inquiries.

Contact Information

For more details, please reach out to:
Japan Tourism Promotion Association
Human Resource Development Division, D College
担当: Murakami & Iwamoto
E-mail: [email protected]

By participating in the D College program, individuals will be better equipped to meet the demands of the ever-evolving tourism industry, arming them with the skills necessary to drive significant growth and innovative practices within their communities. Don't miss this opportunity to become a key player in the future of tourism management in Japan.