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BODYBAR Pilates Achieves 150 Franchise Agreements

BODYBAR Pilates, a pioneering fitness franchise emphasizing Pilates methodology, has marked a tremendous achievement by signing its 150th franchise agreement. This significant milestone symbolizes the brand's accelerated growth trajectory in the highly competitive wellness industry.

As of June 30, 2025, BODYBAR Pilates operates over 50 studios across the United States, with an impressive plan to open an additional 24 locations by year’s end. The rising demand for inclusive and accessible fitness options has spurred this rapid expansion, positioning the brand strategically within the boutique fitness landscape.

The 150th franchise agreement was signed by Jeremy Beal, a former Navy Seal, and his wife Erica, who are set to establish two new locations in Houston, Texas. Jeremy’s personal connection to Pilates stems from its origins—developed by Joseph Pilates to assist injured soldiers, a mission that resonates with him as a veteran. Their goal is to introduce Pilates to more veterans and communities, reflecting BODYBAR's commitment to inclusivity.

Matt McCollum, CEO of BODYBAR Pilates, expressed enthusiasm about reaching this landmark. He noted that the success is a direct outcome of the dedication shown by the franchisees and the robust business model that supports them. The growing demand for boutique fitness options, combined with the brand's strong unit economics, provides a solid foundation for continued growth, which aims to positively impact communities.

In addition to the recent franchise agreement, BODYBAR Pilates revealed a strategic partnership with Prestige Franchise Partners (PFP) to fuel international expansion. With PFP’s expertise, BODYBAR is eyeing the opening of over 200 new domestic franchises and a move into international markets within the next couple of years.

In the first half of 2025, BODYBAR Pilates recorded remarkable performance figures—signing 36 new franchise agreements, launching 9 new studios, and reporting over $10 million in systemwide revenue. This optimistic outlook underscores a noticeable consumer shift towards Pilates, known for providing rigorous yet nurturing workouts suitable for all fitness levels.

BODYBAR’s mission to forge a balanced and vibrant community through effective Pilates practices is resonating far and wide. Key areas for growth have been identified, particularly in Austin and San Antonio, Texas, as well as looking towards markets in Massachusetts, Kentucky, Indiana, Wisconsin, Arkansas, Louisiana, Oklahoma, Connecticut, and Nevada.

As BODYBAR continues its ascent in the fitness industry, it remains committed to offering innovative and effective workout programs. Their classes are expertly designed to accommodate all fitness levels, fostering a welcoming environment for participants.

About BODYBAR Pilates

Founded to transform the fitness experience, BODYBAR Pilates aims to redefine wellness through dynamic and results-driven workouts. The franchise offers comprehensive training sessions powered by state-of-the-art Pilates equipment to support participants in realizing their full physical potential. BODYBAR Pilates has garnered recognition as one of the fastest-growing companies in the country, as highlighted by Inc. Magazine. Entrepreneurs seeking impactful opportunities in the fitness industry can find a profound sense of purpose and collaboration within the BODYBAR community, advocating for individuals to achieve health milestones while fostering community-driven business initiatives.

If you’re interested in learning more about franchise opportunities with BODYBAR Pilates, please visit BODYBARPilates.com/Franchise.