#Japan #Tokyo #Yebisu Beer #Creative Brew #Jazz Experience

Unveiling Yebisu's Creative Brew JAZZY: An Innovative Journey into Flavor

Sapporo Breweries, a member of the Sapporo Holdings Group, is set to launch the 10th edition of its innovative series, Yebisu Creative Brew, with the new offering, "Yebisu Creative Brew JAZZY." Scheduled for limited release on Tuesday, November 18, this beer comes in both cans and barrels and promises to deliver a unique tasting experience that is far from conventional beer.

The Creative Brew line is the result of 135 years of brewing expertise, challenging existing ideas of what beer can taste like and bringing new flavors to the forefront. This special edition takes its inspiration from the previously successful limited beer, "Swingin' Singin'," crafted at YEBISU BREWERY TOKYO, and aims to encapsulate the harmonious rhythm of jazz alongside deep flavors and aromas.

The distinctive production method employed, known as "Quartet Malting," utilizes four different roasting techniques to create a complex blend of malts. This innovative approach results in a beer that features malt-derived sweetness and a rich depth of flavor, reflecting the improvisational nature of jazz music. As you indulge, you'll notice how the individual characteristics of each malt harmonize to create a brand new drinking experience.

Furthermore, the packaging design beautifully illustrates the mingling of the four types of malt using musical instruments, while the back of the can features the logo of "BLUE NOTE PLACE," emphasizing the collaborative nature of this product. With a proud history of 135 years, Yebisu is committed to further exploring the potential of beer, aiming to inspire positive changes in society by fulfilling the hearts of its customers and enhancing their forward momentum.

Insights from Chief Experience Brewer Ryota Aritomo

In a comment regarding this innovative brew, Chief Experience Brewer Ryota Aritomo noted, "Yebisu Creative Brew JAZZY has been created in collaboration with BLUE NOTE PLACE and is based on the knowledge gained from the beer "Swingin' Singin'," which was crafted for the EBISU Bloomin' JAZZ GARDEN in 2025. This beer features a complex aroma and deep flavor that utilizes the unique traits of four malts, allowing drinkers to relish this exquisite experience accompanied by the soothing sounds of jazz."

Product Overview

1. Product Name: Yebisu Creative Brew JAZZY
2. Packaging: Available in 350ml cans and 20L barrels
3. Type: Beer
4. ABV: 5.5%
5. Pure Alcohol Content: 14g in a 350ml can
6. Release Date & Region: 350ml cans and 20L barrels will be available nationally on November 18, 2025, at YEBISU BAR, TAPS BY YEBISU, Sapporo Beer Kyushu Hita Brewery, and BLUE NOTE PLACE while supplies last.
7. Reference Retail Price: 350ml can priced at 269 yen (excluding tax)
8. Flavor Profile: Combining four types of malt with different roasting methods, resulting in malt sweetness and rich depth. Selected top-fermenting yeast is used to craft an ale with a flavor that allows for a leisurely enjoyment of aromas.

About Yebisu Creative Brew

Yebisu Creative Brew embodies the spirit of Yebisu, which has cultivated its knowledge and techniques over 135 years, by challenging conventional concepts of beer to create new delicious and enjoyable brews. The product development is helmed by the talented young brewer Ryota Aritomo, who has been working at the YEBISU BREWERY TOKYO since its opening in April 2024. He aims to bring surprises to customers and create new moments of happiness while offering the high-quality taste that Yebisu is known for, alongside unique products that stand out in the market.

For more information, please visit the Yebisu brand site and the dedicated page for Creative Brew.

For consumer inquiries, contact the Sapporo Beer Customer Center at 0120-207-800.