AgeWellJapan's Significant Surge in Work Well-being Index
In a groundbreaking survey conducted by AgeWellJapan, a company dedicated to enhancing senior citizens' well-being, its team of Age-Well Designers achieved results that far surpassed the comparison data provided by Persol Holdings. This survey utilized the "Work Well-being Index," a measurement tool developed by Persol for evaluating the overall happiness and productivity of workers. The Age-Well Designers’ scores highlighted a remarkable level of satisfaction and contentment that speaks volumes about the innovative and progressive environment that AgeWellJapan fosters.
Background of the Survey
The survey was initiated following a major recognition bestowed upon AgeWellJapan's CEO, Enka Akagi, who received the 'New Way of Working' award at the "Work Well-being Awards 2025" held on January 23, 2024. This event was organized by Persol Holdings and further validated the company’s approach to creating a working environment founded on compassion and engagement. During this time, there was a need to shed light on the work habits and mindsets of the Age-Well Designers, leading to this survey and subsequent dialogue session.
Understanding the Work Well-being Index
Designed to gauge the effectiveness of the vision "Work Hard, Smile More," the Work Well-being Index breaks down the employee experience into three key pillars: experience, evaluation, and self-determination. By visualizing current conditions through this lens, the Persol Group aims to promote the importance of well-being in the workplace, aligning employee satisfaction with their overarching corporate missions.
Survey Details
The survey included participation from 52 Age-Well Designers, who were asked to respond to five statements, each on a Likert scale ranging from "strongly agree" to "strongly disagree."
1. Do you find joy and satisfaction in your daily work?
2. Do you believe your work contributes to improving people's lives?
3. Can you choose freely from a variety of work methods?
4. Do you feel that you are growing through your current job?
5. Do you envision positive aging through your work?
Questions four and five were newly introduced by Persol Holdings for this survey.
Survey Findings
The results indicate that Age-Well Designers scored significantly higher than the external benchmarks established by Persol Holdings in their 2025 Brand Monitoring Survey.
- - Overall Satisfaction: In the first three questions, the combined scores clearly show that the Age-Well Designers outperformed their counterparts in every category, suggesting an exceptionally high level of well-being.
- - Growth and Future Outlook: Questions four and five exhibited unanimous positive feedback, with nearly 90% of respondents agreeing strongly that they feel a sense of growth in their work and can envision a good future.
- - Conclusion: These insights reflect a robust state of "work well-being,” indicating that both current contentment and future aspirations are well-aligned among the Age-Well Designers.
Special Dialogue: Designing Joy in Work
Following the compelling survey outcomes, a special dialogue was arranged involving Tomoki Nakayama of Persol Holdings and Hiroaki Tatsumi from AgeWellJapan. Their discussion centered around the factors contributing to high workplace happiness and offered insights for future corporate practices. They emphasized creating a supportive environment where challenges nurture growth, the importance of acknowledgment, and fostering a culture of discovery and development.
Linking Happiness to Productivity
Focusing on the concept of "being" over "doing," the dialogue highlighted how this perspective resonates with AgeWellJapan. Tatsumi indicated that the inspiring environment created by role models within their network motivates Age-Well Designers to take challenges head-on, thus amplifying workplace joy in a continuous cycle.
Increasing Age-Well Individuals in Society
The role of Age-Well Designers is vital in the search for meaning among seniors through active listening and dialogue. Nakayama pointed out the alignment between the company’s mission and daily endeavors, suggesting that this collaboration has the potential to reshape societal perspectives toward aging positively. Tatsumi underscored the significance of establishing a high-happiness workplace and the necessity for coherent values articulated by leadership.
A Bright Future with Role Models
Both Nakayama and Tatsumi found common ground in their visions for a flourishing future, pointing to the possibilities that arise when companies prioritize well-being in the workplace. Their commitment to further collaborative efforts as they strive for a society where individuals both can age positively and find fulfillment at work remains strong.
To read the full discussion, visit
AgeWellJapan's website.
About Age-Well Designers
The Age-Well Designers play a pivotal role in promoting positive aging by fostering challenges and discoveries. This initiative focuses on empowering seniors through active engagement and creative inquiry, aiming to enhance their self-efficacy and drive behavioral change. With a growing number of interactions, reaching over 100,000 engagements and 9,000 hours of listening time, the Age-Well Designers are redefining the landscape of senior support.
About AgeWellJapan
AgeWellJapan envisions becoming the companion for a fulfilling life by focusing on the well-being of seniors. Their services, such as the "Motto Mate" program for younger generations and the multi-generational community space "MottBa!,” contribute significantly to societal frameworks that emphasize multigenerational collaboration. Their initiatives have not gone unnoticed, as they were featured among the “100 Companies Shaping the Future Market” by Nikkei Cross Trend and selected as one of Forbes JAPAN's 30 Impact Startups for 2025.
For more information, visit
AgeWellJapan's homepage.