#Japan #Tokyo #Roblox #Jagarico #Calbee

Calbee's Jagarico Comes to Life in Roblox

In a groundbreaking collaboration, moze Co., Ltd. has announced the launch of a new virtual experience centered around Calbee's beloved potato snack, Jagarico. Set to debut on May 22, 2025, this immersive experience will allow players to explore the whimsical world of Jagarico on the popular gaming platform, Roblox. Known for its engaging gameplay and user-generated content, Roblox offers a unique space for fans to connect with their favorite brands in a whole new way.

The Virtual Space: Jagarico Hide and Seek!

The virtual game is titled "Find The Giraffes [JagaRico World]", inviting players to embark on an adventure to find playful giraffe characters inspired by various Jagarico flavors. This project aims to embrace the digital-native generation, providing them with a captivating scavenger hunt that emphasizes interaction and exploration. Players will navigate through challenging obstacle courses while discovering the diverse and delightful world of Jagarico. Here are some essential details:

• - Title: Find The Giraffes JagaRico World]
• - Launch Date: May 22, 2025, at 3:00 PM JST
• - Fee: Free to play, with optional paid items for enhanced virtual experiences.
• - Game Link: [Find The Giraffes

The experience promises not only entertainment but also the delightful thrill of collecting and discovering within the Jagarico universe, embodying the core values of fun and a sense of community.

Avatar Items: Let Your Creativity Shine

Alongside the launch of the game, players will also have the opportunity to customize their avatars with themed items inspired by Jagarico snacks. These digital accessories will include:

• - Jagarico-themed hats
• - Hoodies featuring adorable graphics
• - Jagarico package avatar designs

The in-game shop will be accessible via this link, allowing players to bring a piece of Jagarico into their virtual lives.

A Collaborative Effort for a New Generation

Working closely with Calbee and Hakuhodo Key3, moze is striving to reinvent the way consumers interact with the Jagarico brand. The team's goal is to create innovative touchpoints for younger audiences, extending the reach of Jagarico's delightful flavors and playful character designs into the realms of high-tech gaming.

Calbee's spokesperson, Matsumoto Tomoyuki of Calbee Future Labo states, "This initiative opens a door to a new experience where players can freely engage with Jagarico characters beyond just enjoying the snacks. We hope to discover new facets of this timeless brand together with all our users."

CEO Shigematsu Toshinori of Hakuhodo Key3 mentioned the potential of Roblox as the future of social networking, where Jagarico's world can flourish. "Our exciting vision is to create connections with the new generation of users through their beloved snacks in this captivating digital playground."

In addition, moze's CEO, Yokoi Kazuhiro, expressed enthusiasm for being part of this venture. "Creating content around Jagarico, a snack enjoyed since childhood, is a passion of ours. We are committed to delivering an enjoyable experience that resonates with all Jagarico fans."

As part of their strategy, they aim to make Jagarico a household name in the metaverse, facilitating deeper interactions with users and providing them with unforgettable experiences.

Broader Vision for Calbee's Future

Calbee Future Labo is focused on creating new avenues for consumers to engage with the beloved brand. They have previously developed a range of merchandise and digital items, such as the Jagarico sneakers, catering to the expectations of a visually-oriented and interactive modern audience. Their overarching goal is to engage 10 million customers worldwide by 2030.

Through this digital venture into Roblox, Calbee aims to blend the line between physical and digital interactions, fostering a community of passionate fans who no longer just consume products but actively participate in brand experiences.

Roblox, a platform embodying creativity and collaborative gameplay, will be the ideal arena for Jagarico's expansion into the virtual realm. This initiative marks a significant step forward in merging snack culture with the burgeoning world of gaming, setting the stage for unforgettable experiences for consumers for years to come.

For further inquiries, please reach out to moze Co., Ltd. via their official website here.