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Splenda® Joins Forces to Promote Nutrition in Indianapolis

In a significant initiative against food insecurity, Splenda® has teamed up with Elanco Animal Health and HATCH to launch the 'Nutrition Secure Indianapolis' program. This unique collaboration aims to enhance family health through improved nutrition and education, ensuring vital resources reach 250 households in Indianapolis.

Food insecurity remains a pressing issue, affecting families' well-being and health across various communities. This program seeks to address that by providing families with weekly food boxes filled with nutritious options, alongside the essential tools for reducing sugar intake through the use of Splenda’s sweeteners. As part of a holistic approach, families will gain access to educational resources that empower them to make informed dietary choices.

A Comprehensive Approach to Nutrition

Splenda® is dedicated to its mission of helping individuals lead healthier lives by making it easier to manage sugar consumption. Through the 'Nutrition Secure Indianapolis' program, the company aims to not only support food distribution but also foster community wellness by facilitating access to nutritious foods, such as proteins and low- to no-sugar alternatives.

The program will run for twelve months, delivering more than just food—each family will participate in hands-on educational sessions that will teach healthy cooking techniques, tips for meal planning, and the importance of managing sugar levels for better health outcomes.

Strategic Partnerships for Lasting Impact

The initiative symbolizes a collaborative effort among various stakeholders, including nonprofits, food banks, healthcare providers, and wellness advocates. Their combined expertise is designed to create a measurable impact on the community, with research and data collection embedded into the program to track its effectiveness.

Ted Gelov, the CEO of Heartland Food Products Group, emphasized the program's commitment to flavor and enjoyment in nutrition. He stated, "Proper nutrition includes enjoying foods and drinks that taste great. By making it easier to reduce sugar and using Splenda® sweeteners, we're helping families make enjoyable, healthier choices that last."

Components of the Initiative

The 'Nutrition Secure Indianapolis' program will include key elements such as:

• - Weekly Distribution: Nutritional food boxes comprising proteins, fresh produce, and low- and no-sugar products to 250 families in need.
• - Education Programs: Direct workshops on healthy cooking, meal planning, and strategies to reduce added sugars while managing weight and blood sugar levels.
• - Impact Measurement: An analytical approach to evaluate the health impacts of the program, ensuring that data is collected throughout the initiative to inform future strategies.
• - Coalition of Partners: Continuous collaboration among sponsors and community organizations to create a scalable model that can be replicated in other regions facing similar challenges.

Beth Ruge, Senior Director of Marketing at Splenda®, remarked on the alignment of the program with their brand values, stating, "Nutrition Secure Indianapolis is an impact-driven collaboration that we see as a valuable asset in supporting the improvement of chronic diseases such as obesity and diabetes."

About the Partners

Splenda®: As the leading low-calorie sweetener brand in the United States, Splenda® has been aiding consumers in reducing sugar since 1991. The extensive product line includes sweeteners, flavored beverages, and meal solutions aimed at enhancing health without sacrificing taste.

Elanco: With roots in animal health, Elanco strives to innovate and deliver products that prevent and treat diseases in livestock and pets. Their partnership in this initiative reflects their commitment to enhancing community health and wellness.

HATCH: This nationwide initiative works diligently to reduce food insecurity by facilitating access to essential nutrition, particularly protein sources, for families in need. Their mission-driven focus ensures that every family can enjoy wholesome meals.

As communities continue to face the dual challenges of food insecurity and rising health issues, initiatives like 'Nutrition Secure Indianapolis' stand out as crucial efforts to promote better health through educación, proactive support, and collaborative action. Through these joint efforts, Splenda®, Elanco, and HATCH are demonstrating a robust model of community engagement and support that can inspire similar programs across the nation.