#Japan #Tokyo #Immedio #OpenLogi #Web Engagement

OpenLogi Implements Immedio to Revolutionize Customer Engagement

OpenLogi, a leading logistics outsourcing platform based in Toshima, Tokyo, has taken a significant step forward by integrating the B2B web engagement tool, Immedio. The decision to implement this innovative solution comes as OpenLogi aims to enhance its logistics support services while tackling the challenges inherent in managing a high volume of customer leads with a limited sales team.

Background of Immedio's Adoption

Facing an escalating demand for logistic support services, OpenLogi recognized the necessity to strengthen its inside sales operations. However, the company found itself overloaded with hundreds of leads each month, straining its small dedicated team. This bottleneck necessitated an urgent improvement in operational efficiency, particularly in generating sales appointments.

The timing was crucial as OpenLogi shifted its strategic focus towards increasing the number of appointments set, making the employment of Immedio a timely solution.

Changes After Implementing Immedio

1. Increased Appointment Setting Rates

After implementing Immedio, OpenLogi experienced a notable 44% increase in the appointment setting rate for Marketing Qualified Leads (MQLs). Approximately 40% of all appointments set were attributed to Immedio, allowing the inside sales team to reallocate their time previously spent on calls to other vital tasks, such as customer nurturing. As a result, the overall number of sales appointments surged by 1.7 times compared to the period before the integration of Immedio.

2. Enhanced Response to Missed Leads

Prior to using Immedio, the sales team was constantly overwhelmed with inquiry responses. The integration of the tool has not only lightened their load but has also enabled them to follow up on previously missed leads. This proactive outreach has contributed significantly to reducing lead loss and ensuring that more potential customers are engaged effectively.

Testimonials from OpenLogi Staff

Ippei Jumaki, Field Sales Representative

“The user interface is simple and intuitive, so I didn’t encounter any significant difficulties during the implementation. The extensive help resources were quite handy, and whenever I had questions, the customer success team provided prompt assistance. Scheduling meetings became a breeze.”

Tomoki Takada, Sales & Marketing Department

“Before Immedio, our team was swamped with handling inquiries, leaving us little room to follow up on leads we had not originally contacted. Since adopting the tool, we now have the capacity to reach out more and have seen a reduction in missed opportunities.”

Company Overview

OpenLogi

• - Location: 1-34-5 Higashi-Ikebukuro, Toshima-ku, Tokyo, Japan
• - CEO: Hidetugu Ito
• - Business Type: Logistics fulfillment platform
• - Website: OpenLogi

Immedio

Immedio operates under the mission of creating more engaging encounters that lead to innovative partnerships. Their flagship product, the Immedio tool, aims to facilitate better connections between creators and end-users, enriching society with new values.

• - Location: 2-15-1 Konan, Minato-ku, Tokyo, Japan
• - CEO: Hideki Hamada
• - Established: April 1, 2022
• - Business Type: B2B web engagement tool provider
• - Website: Immedio

Immedio's products such as Immedio Box and Immedio Forms are tailored to maximize business engagements and ensure zero missed opportunities at trade shows.

Conclusion

The partnership between OpenLogi and Immedio stands as a prime example of how technology can be leveraged to improve operational efficiency and enhance customer engagement in the logistics industry.