#USA #California #Quad/Graphics #Smart & Final #Chedraui USA

Quad Expands Retail Media Network in California

Quad/Graphics, Inc. (NYSE: QUAD), a leader in marketing solutions, is thrilled to announce its expansion of the In-Store Connect retail media network in partnership with Chedraui USA. This initiative will roll out across 25 Smart & Final locations throughout California, aiming to enhance the shopping experience while allowing brands to connect with consumers at critical purchase moments.

Enhancing Shopper Engagement

The newly installed digital in-store screens will provide a platform for brands to deliver timely and relevant content to shoppers. This move opens the door for consumer packaged goods brands to engage shoppers right at the point of purchase, making promotional efforts more impactful. Matt Reeve, Senior Vice President of Sales, Marketing, and Merchandising at Chedraui USA, emphasized the importance of this collaboration by stating, "Across our communities, Smart & Final plays an important role in connecting households and businesses with the brands they love the most."

With a strong commitment to improving customer experiences, the integration of technology and measurement capabilities within the In-Store Connect network signifies a strategic leap forward. Not only does it promise to enhance customer interactions, but it also supports vendor partners by equipping them with valuable insights into shopping behaviors and preferences.

A Unique Retail Environment

Smart & Final’s warehouse-style grocery stores are tailored for value-conscious households and small businesses, providing a distinctive setting for brands to forge connections with a diverse customer base. Leveraging physical stores as advertising spaces is becoming increasingly recognized by retailers, creating fresh opportunities for brand engagement.

Kevin Bridgewater, the Senior Vice President of Strategic Retail Solutions at Quad, noted, "Retailers increasingly recognize that their physical stores are among their most valuable media assets." As Quad's In-Store Connect expands, it facilitates an environment where retailers can offer more than just products—they can deliver unique media opportunities that drive consumer interaction.

Building on Existing Relationships

This latest initiative builds upon Quad's existing partnership with Smart & Final, which has previously included print and production support for weekly circular programs. The In-Store Connect venture enhances this collaboration by introducing a comprehensive digital media solution that incorporates content, technology, and in-store execution. The integrated approach is designed to enable retailers to activate their locations as dynamic media channels while providing brands with enhanced opportunities to reach shoppers closer to their purchasing decisions.

Quad's In-Store Connect merges digital signage with cutting-edge technology to redefine how retailers can communicate with customers and enhance their shopping journey. By creating digital touchpoints in-store, this initiative is poised to redefine marketing in retail environments.

About Quad

As a marketing experience (MX) company, Quad is dedicated to helping brands forge direct connections with consumers across various channels. The company's diverse solutions span from innovative digital media to traditional print services, all aimed at improving marketing efficacy and fostering strong consumer relationships. With a workforce of approximately 10,000 across 10 countries, Quad services around 2,100 clients, including top blue-chip companies in numerous industries, including retail and consumer packaged goods.

For further information about how Quad is reshaping marketing experiences, visit quad.com.

About Chedraui USA

Chedraui USA is the fourth-largest grocery operator in California, managing a diverse portfolio of brands such as El Super and Fiesta Mart. Focused on fresh products and value-driven service, Chedraui USA aims to cater to the needs of its broad customer demographic while maintaining a commitment to quality and community engagement.

As we look forward to the upcoming launch of the In-Store Connect network in Smart & Final locations, both Quad and Chedraui USA anticipate significant enhancements to the retail media landscape in California, paving the way for more integrated and engaging shopping experiences.