#Japan #Okawa #Sekikagu #CRASH GATE #URBAN NOISE

Embrace Interior Freedom with URBAN NOISE

In a world overflowing with curated aesthetics on social media, the new brand URBAN NOISE invites you to break free from conventional interior design rules. Launched by Sekikagu, a renowned company based in Okawa, Fukuoka, this brand is set to change the way people perceive and interact with their living spaces.

The Genesis of URBAN NOISE

URBAN NOISE, part of Sekikagu’s innovative CRUSH CRASH PROJECT, signifies a departure from the traditional views of interior décor. Starting from June 20, 2026, consumers can experience this imaginative collection at CRASH GATE stores, the Sekikagu showroom, and various retailers across the country, including their official online store. The product range spans from approximately 2,420 yen to 115,500 yen, showcasing the brand's commitment to affordability without compromising aesthetics.

The core philosophy behind URBAN NOISE is the belief that one should enjoy interior design like fashion—freely and without constraints. This new vision champions the mingling of different colors, shapes, and materials, encouraging individuals to honor their instincts and express their unique personalities through their living environments.

A New Era of Self-Expression in Design

With the bombardment of visually appealing yet homogeneous interior setups on social media, many find themselves subconsciously adhering to what is perceived as ‘the right way’ to decorate. URBAN NOISE challenges this notion by promoting an unpretentious and playful approach to furnishing. Instead of meticulously curated spaces that resemble showroom displays, URBAN NOISE encourages mixing and matching based on personal preferences, allowing the ordinary joy of selecting daily wear to extend into one's home.

The brand suggests that when we allow our creativity to flourish—embracing a little 'noise' or individuality in our selections—it can lead to unexpected combinations that reflect the homeowner’s distinctive tastes. The goal is creating a layered living space that generates emotional connections and reflects the personal journey of its inhabitants.

Product Offerings from URBAN NOISE

The brand showcases an exciting selection of furniture designed for both utility and style:

• - AS-063 Rotating Storage Cabinet (5-tier)

Price: 28,000 yen (tax included: 30,800 yen)
Dimensions: 420mm wide x 320mm deep x 720mm high
Material: ABS resin
Available colors: Orange, White, Green
Product Page

• - AS-067 2-Tier Cabinet

Price: 24,200 yen (tax included)
Dimensions: 400mm wide x 280mm deep x 485mm high

• - SL-237 Stool with Adjustable Height (3-step)

Price: 18,000 yen (tax included: 19,800 yen)
Dimensions: 360mm wide x 360mm deep x 470mm high
Material: ABS resin
Available colors: Green, White

• - SNC-007 Mobile Wagon

Price: 44,000 yen (tax included: 48,400 yen)
Dimensions: 620mm wide x 390mm deep x 585mm high
Material: Stainless steel, steel
Available colors: Black, Latte, Tea Green, White
Product Page

These are just a few highlights from an extensive catalog tailored to various tastes and preferences, ensuring that every individual can find something that resonates with their unique style.

About CRUSH CRASH PROJECT

URBAN NOISE is a product of the CRUSH CRASH PROJECT, designed by Sekikagu’s design team. This project embodies creativity and experimentation, creating spaces that merge humor and diversity through a mix of elements. It’s not just about selling furniture; it’s about crafting an experience that evokes happiness and inspiration in everyday life.

Company Overview

Sekikagu, founded in 1982, is a comprehensive furniture trading company based in Okawa, Fukuoka. With a strong commitment to innovation, they provide furniture solutions to a variety of sectors, including retail, hospitality, and residential projects. Their mission is to create new living scenes that bring joy and inspiration to people's lives.

For further information, visit the official website. Check out their online store or explore their offerings on Instagram.