In an era where data privacy is increasingly emphasized, transcosmos Inc. and Priv Tech, Inc. have joined forces to unveil innovative Privacy Consulting Services aimed at empowering businesses to navigate complex regulatory landscapes and optimize their digital marketing strategies. Launched in December 2025, this collaborative service set leverages the strengths of both companies, ensuring clients can utilize data effectively while adhering to essential privacy regulations.
The Privacy Consulting Services are particularly crucial for companies striving to adopt Conversion APIs (CAPI), which are pivotal for enhancing advertising performance. The partnership seeks to assist organizations in revising their privacy policies to align with current regulations in Japan and other markets, ensuring they mitigate privacy risks while maximizing data utility. By promoting optimal data use, companies can expect improved targeting accuracy, leading to higher returns on investment (ROI) in their marketing efforts.
The increasing complexity of privacy regulations poses a major challenge for businesses today. Traditional privacy policies are failing to satisfy the requirements set by regulations such as the Act on the Protection of Personal Information, the Telecommunications Business Act, GDPR, and CCPA. Businesses must now prepare and utilize first-party data efficiently—this includes critical conversion and event data sent via CAPI. However, adjusting existing privacy policies to meet stringent regulations represents a significant bottleneck for many organizations aspiring to fully harness their data.
To combat these issues, the strategic alliance between transcosmos and Priv Tech brings together unparalleled expertise in privacy technologies, marketing, and technology deployment. Clients can expect comprehensive support, covering everything from the establishment of privacy protection systems to the effective implementation of CAPI technologies.
Service Offerings
Among the key features of the Privacy Consulting Services are:
- - Assistance in revising privacy policies to meet new regulations.
- - Tailoring privacy policies specifically for Japanese legislative requirements.
- - Development of cookie policies, including website scans and template creation.
- - Deployment of advanced consent management platforms to ensure compliance.
- - Compliance support concerning the Telecommunications Business Act.
Expected Benefits
By adopting these consulting services, businesses can expect:
- - Enhanced customer trust and improved brand reputation.
- - Maximization of marketing data usage, resulting in increased ROI.
- - A reduction in privacy-related risks and online backlash from users.
- - A competitive advantage centered around robust privacy protection.
As part of their mission, transcosmos remains steadfast in aiding businesses achieve sustainable growth by offering tailored solutions to address unique client challenges. This partnership with Priv Tech illustrates a commitment to not only ensuring compliance but also enhancing the overall effectiveness of business marketing strategies in the privacy-centric digital age.
About Priv Tech, Inc.
Priv Tech specializes in delivering comprehensive services that enable companies to utilize AI and data responsibly and securely. Their suite includes a proprietary consent management tool, Trust 360, which positions businesses to navigate Japan's external data transmission rules effectively. Additionally, Priv Tech offers services related to GDPR compliance and helps organizations bolster AI security governance, while ensuring systems are equipped for potential vulnerabilities through extensive cyber evaluations.
About transcosmos, Inc.
Established in 1966, transcosmos has framed its vision around uniting skilled professionals with cutting-edge technology to bolster clients' competitive edge. Operating across 184 bases in 36 countries/regions, it provides extensive support catered towards both sales enhancement and cost optimization. As the global digital landscape evolves, transcosmos aspires to be the go-to partner for businesses navigating digital transformations.
In summary, the collaboration between transcosmos and Priv Tech marks a significant step in enabling companies to address data privacy challenges head-on while maximizing their marketing effectiveness in an increasingly regulated environment.