#Japan #Kyoto #Aiful Home #LIXIL Corporation #Hirayama Takken

Aiful Home Expands with New Franchise Partnership

On June 1, 2025, Aiful Home Company, a subsidiary of LIXIL Corporation, entered into a franchise agreement with Hirayama Takken, established in Joyo City, Kyoto Prefecture. This partnership marks the launch of Aiful Home Kyoto Minami, set to open in July of the same year, becoming the 154th franchise store of Aiful Home nationwide.

The representatives at the signing ceremony included notable figures such as Kohta Higuchi, President of Aiful Home Company, and Shigeki Kasashima, Director of Hirayama Takken. The collaboration aims to combine Hirayama Takken's extensive experience in real estate brokerage, renovation, and new construction services with the established franchise model of Aiful Home, ensuring consistent quality and customer satisfaction.

Hirayama Takken, under the leadership of President Shigeyuki Takase, has evolved from a real estate intermediary to a comprehensive service provider in housing, focusing on delivering multiple services that meet various housing needs. The decision to join the Aiful Home franchise was driven by a recognition that traditional business strategies might not suffice in today's competitive housing market. Takase remarked, "To survive in this era of intensified housing sales competition, we realized we need to adopt a new approach. We were attracted by Aiful Home's track record, corporate image, and various systems, which convinced us to join. Our goal is to achieve stable management and become a company that supports the local community."

Founded in 1984, Aiful Home will celebrate its 40th anniversary in 2024. Since 2008, the company has championed the Kids Design philosophy, emphasizing the need for child-friendly homes. Their new tagline, "Forming Kindness," is a call to action as they continue to support families in building nurturing environments conducive to raising children.

Aiful Home's mission since its inception has been to provide better homes to a greater number of people in a more rational manner. The pioneering company has developed a franchise chain system that allows customers to access quality housing at reasonable prices. With a remarkable track record of over 180,000 homes built, Aiful Home is committed to delivering high-cost performance while maintaining unified quality across its offerings.

As part of the LIXIL Group, Aiful Home operates under a grand umbrella of home and building material businesses, including three major brands: Aiful Home, Fias Home, and GL Home. With this partnership with Hirayama Takken, Aiful Home further solidifies its position as a trendsetter and trusted name in the housing sector. The company is also preparing for its next significant milestone, aiming for further growth in anticipation of its 50th anniversary by continuing to promote its Kids Design focus.

For more details about Aiful Home and its offerings, visit their official website: Aiful Home and learn more about LIXIL at LIXIL Corporation.