#Japan #Fukuoka #ChatGPT #Ureru Group #LLM Advertising

Ureru Net Advertising Group Starts Research Phase on ChatGPT and LLM Advertising

Ureru Net Advertising Group, a listed company in Japan (Ticker: 9235), is embarking on a strategic research and testing phase to establish an effective advertising model utilizing ChatGPT and similar large language models (LLMs). This initiative, effective from January 22, 2026, aims to position the company as a leader in the rapidly expanding conversational AI market.

Background and Purpose of the Research Phase

The digital advertising landscape is undergoing a significant paradigm shift from traditional search-based advertising to conversational AI interactions. This transition marks the emergence of a potentially multitrillion-yen conversational AI advertising market, and Ureru aims to be a pioneer in this field. The company believes that understanding and optimizing the algorithms behind AI recommendations is crucial in developing a proprietary logic that ensures their clients’ products are favored by AI.

With other companies hesitating to enter this nascent market, Ureru is committing to rapid research and validation efforts to establish the foundational advertising models that will likely become the industry standard. The company’s proactive approach sets the stage for long-term gains and strategic advantages as market dynamics evolve.

Strategies for Capitalizing on First-Mover Advantage

As the conversational AI advertising field matures, companies like Ureru are seizing the opportunity to test and validate advertising models on platforms like ChatGPT. Although the specifics of advertisement formats and billing models remain unclear, this uncertainty is viewed by Ureru as a source for unparalleled first-mover benefits.

Instead of focusing on short-term profits, Ureru is investing in building a robust advertising model for the future landscape of this multitrillion-yen market. This strategic investment will facilitate the development of compelling advertising expressions and optimized recommendation logic ahead of competitors, ensuring a dominant market share upon the sector's expansion.

Analyzing AI Algorithms and Testing Recommendation Logic

As part of this initiative, Ureru will analyze major LLMs, such as ChatGPT, to uncover how they recommend companies and products. The goal is to identify the optimizing techniques (like prompt engineering) necessary for securing a recommendation from the AI.

Prototyping Next-Generation Contextual Advertising

The group will also explore innovative advertising creatives and information architectures that seamlessly suggest products within the context of user interactions. The focus will be on developing formats that lead directly to conversions, leveraging insights from conversational AI dynamics.

Proactive Testing for Future Platform Integration

To prepare for potential API integrations and ad placements on future platforms, Ureru plans to conduct technical connection tests and optimize data structures. This foresight will ensure readiness as new opportunities in the digital landscape arise.

Future Outlook

Ureru Net Advertising Group has historically used data-driven digital marketing support and their unique sales methodologies as key strengths to maximize clients' advertising effectiveness. Through this initiative, the company aims to extend its expertise into the conversational AI market—transforming knowledge accumulation into a high-revenue model that can be vertically integrated as the market expands.

This strategic investment is crucial for gaining significant competitive advantages and first-mover benefits in an upcoming multitrillion-yen market. While the immediate impact on Ureru’s consolidated financials is expected to be minimal, the company forecasts a positive contribution to its fiscal results as early as the July 2026 period.

For further information, Ureru's offices are located in Tokyo and Fukuoka, with dedicated teams ready to assist clients and partners.

Tokyo Office: 2-3-1 Daiba, Minato-ku, Tokyo, 135-0091
Fukuoka Office: 2-3-8 Momochihama, Sawara-ku, Fukuoka City, 814-0001

For inquiries about this release, please contact Yuuya Goto, Executive Officer at Ureru Net Advertising Group via email at [email protected] or by phone at 092-834-5520.