Enjin Launches New Public Relations Package for Startups and SMEs
In a world where media coverage is essential for business growth, Enjin Co., Ltd., headquartered in Ginza, Tokyo, is taking proactive steps by launching a new public relations package aimed at startups and small to medium-sized enterprises (SMEs). Starting January 21, 2026, this campaign titled the 'New Year Awareness Expansion Support Campaign' allows businesses with limited resources and budgets to outsource their PR efforts effectively for just 50,000 yen per month.
Recent data indicates that advertising costs have soared, making it increasingly challenging for small businesses to gain visibility. With internet advertising spending exceeding 3.3 trillion yen, costs per click (CPC) and customer acquisition costs (CPA) have doubled or tripled compared to a few years ago. This presents a substantial barrier for startups and SMEs striving to assert their presence in a competitive market.
Furthermore, studies show that over 70% of consumers prefer articles from media sources to traditional advertisements. This shift in consumer trust necessitates a transition towards securing credible media coverages, which can amplify public awareness more effectively than self-serving promotions. Enjin is committed to addressing this trust gap and facilitating equitable access to media channels for everyone.
Enjin's campaign aims to eradicate the "recognition gap" that prevents deserving companies from gaining exposure. This issue is particularly pertinent for Japan, where more than 99% of businesses are classified as SMEs or startups. Many valuable technologies and services go unnoticed due to the high cost of traditional PR services, which can range from 300,000 to 500,000 yen per month. Through their innovative platform, Enjin's approach aims to leverage technology to democratize public relations, enhancing the visibility of businesses overlooked by conventional advertising methods.
The campaign addresses three significant barriers that limit media exposure for businesses:
1. Cost Barrier: The high fees associated with traditional PR firms deter many small enterprises.
2. Knowledge Barrier: Many entrepreneurs lack the know-how to determine what constitutes newsworthy content or how to craft effective press releases.
3. Resource Barrier: Busy business owners often cannot dedicate the time needed to engage with media outlets.
Enjin's solution offers a comprehensive package at an affordable price, utilizing expert services to manage PR efforts. For six months, businesses can rely on Enjin to facilitate their media outreach, transforming their public relations into an asset that generates measurable recognition and engagement.
For more information and to apply, please visit Enjin's campaign page or reach out via email at [email protected].
MediaChoku, Enjin's proprietary platform, aims to eliminate the distance between media outlets and businesses. With over 1,400 media professionals registered, MediaChoku provides crucial matchmaking services that connect companies with journalists seeking compelling stories. This unique network ensures information reaches the right audience in a timely manner, drastically increasing the chances of gaining media attention.
Enjin is dedicated to enhancing societal happiness through its services that visualize value. Since its inception, Enjin has provided PR consulting and platforms that connect clients to media outlets. The company has served over 6,000 clients nationwide, helping businesses across various industries strengthen their branding through effective PR strategies. Led by CEO Kohei Honda, Enjin continues to strive for innovation and equitable access to media in Japan's competitive landscape.
For more inquiries about this initiative, please contact Enjin at 03-4590-0808.
Addressing the Challenges of Modern PR
Recent data indicates that advertising costs have soared, making it increasingly challenging for small businesses to gain visibility. With internet advertising spending exceeding 3.3 trillion yen, costs per click (CPC) and customer acquisition costs (CPA) have doubled or tripled compared to a few years ago. This presents a substantial barrier for startups and SMEs striving to assert their presence in a competitive market.
Furthermore, studies show that over 70% of consumers prefer articles from media sources to traditional advertisements. This shift in consumer trust necessitates a transition towards securing credible media coverages, which can amplify public awareness more effectively than self-serving promotions. Enjin is committed to addressing this trust gap and facilitating equitable access to media channels for everyone.
Bridging the Gap of Recognition
Enjin's campaign aims to eradicate the "recognition gap" that prevents deserving companies from gaining exposure. This issue is particularly pertinent for Japan, where more than 99% of businesses are classified as SMEs or startups. Many valuable technologies and services go unnoticed due to the high cost of traditional PR services, which can range from 300,000 to 500,000 yen per month. Through their innovative platform, Enjin's approach aims to leverage technology to democratize public relations, enhancing the visibility of businesses overlooked by conventional advertising methods.
The campaign addresses three significant barriers that limit media exposure for businesses:
1. Cost Barrier: The high fees associated with traditional PR firms deter many small enterprises.
2. Knowledge Barrier: Many entrepreneurs lack the know-how to determine what constitutes newsworthy content or how to craft effective press releases.
3. Resource Barrier: Busy business owners often cannot dedicate the time needed to engage with media outlets.
Enjin's solution offers a comprehensive package at an affordable price, utilizing expert services to manage PR efforts. For six months, businesses can rely on Enjin to facilitate their media outreach, transforming their public relations into an asset that generates measurable recognition and engagement.
Campaign Details
- - Application Period: January 21 to May 31, 2026
- - Target Audience: Early-stage companies, startups, SMEs, and sole proprietors
- - Cost: 50,000 yen per month (excluding tax) with a six-month commitment
- - Limited Availability: Only 100 companies will be accepted on a first-come, first-served basis
- - Additional Benefits: A guaranteed minimum of two media placements during the six-month period, provided clients cooperate in sharing necessary materials and information.
For more information and to apply, please visit Enjin's campaign page or reach out via email at [email protected].
About MediaChoku
MediaChoku, Enjin's proprietary platform, aims to eliminate the distance between media outlets and businesses. With over 1,400 media professionals registered, MediaChoku provides crucial matchmaking services that connect companies with journalists seeking compelling stories. This unique network ensures information reaches the right audience in a timely manner, drastically increasing the chances of gaining media attention.
Enjin Company Overview
Enjin is dedicated to enhancing societal happiness through its services that visualize value. Since its inception, Enjin has provided PR consulting and platforms that connect clients to media outlets. The company has served over 6,000 clients nationwide, helping businesses across various industries strengthen their branding through effective PR strategies. Led by CEO Kohei Honda, Enjin continues to strive for innovation and equitable access to media in Japan's competitive landscape.
For more inquiries about this initiative, please contact Enjin at 03-4590-0808.
Topics Business Technology）
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