Transform Your B2B Sales Strategy: Insights from the Azitas Conference
In today’s fast-paced digital era, B2B businesses face unique challenges in marketing and sales transformation. Recognizing these obstacles,
LANY, a leading digital marketing support company based in Shibuya, Tokyo, is joining forces with
Azitas to host an impactful conference focused on these critical themes. Scheduled for
July 29, 2025, this one-day event will be an eye-opener for many organizations wanting to streamline their marketing efforts and improve sales outcomes.
Understanding the B2B Landscape
The reality for many B2B enterprises includes navigating complex organizational structures and a multitude of stakeholders. As a result, implementing effective marketing strategies can be a daunting chore. The conference promises to provide practical insights and case studies to help attendees take those vital first steps in their marketing journey.
Key Takeaways from the Event
This year's conference centers around the theme of understanding and executing the necessary initial steps to drive sales results. Attendees will gain valuable knowledge covering various aspects such as:
- - Target Personas and Strategic Approaches: Understanding the structural elements of target demographics and the corresponding marketing strategies is paramount. This session will delve into how to identify effective approaches tailored to specific audience characteristics.
- - Organizing Marketing Strategies by Product Features: Another critical area of discussion will be organizing marketing strategies based on the unique attributes of products or services. This ensures an aligned approach that resonates with potential customers.
- - Situational Project Case Studies: Real-world examples will provide depth to learning experiences, showcasing projects that have successfully engaged customers and transformed sales narratives.
Conference Schedule
- - Opening Remarks (10:00 AM – 10:10 AM)
- - Session on Strategy and Organizational Structure (10:10 AM – 11:25 AM) – Featuring presentations from three industry leaders.
- - Session on Awareness and Lead Generation (11:30 AM – 1:10 PM) – Another three companies sharing their expertise.
- - Conversion and Negotiation Techniques (1:15 PM – 3:20 PM) – This includes a noteworthy segment where Kuroki from LANY will share techniques for establishing trust and generating leads through actionable B2B email marketing strategies.
- - CRM, AI, and Digital Transformation (3:25 PM – 4:40 PM) – Insights from two selected companies will round out the day’s learning.
Each session will allow for flexible attendance, meaning you can join and leave as necessary, ensuring you can tailor your experience to fit your schedule.
Additional Participant Benefits
As a special incentive for those who attend, there’s a complimentary resource package titled
“The Basic Marketing Set by Azitas”. This useful material will provide you with foundational strategies and additional tools to implement post-conference.
Join Us Online
Given the current climate, participants will be able to attend this comprehensive conference via
Zoom, ensuring that everyone can join from the comfort of their offices or homes. Whether you are looking to enhance your sales strategies or discover innovative marketing techniques, this conference promises to present critical information suitable for every B2B organization.
Don't miss your chance to learn from industry leaders and elevate your B2B marketing and sales strategy. Register for your free space
here.
About LANY
LANY specializes in SEO consulting, digital marketing support, and the operation of owned media. They proudly assist a wide array of clients, from prominent corporations to individual sites, in navigating the complex landscape of digital marketing with a targeted approach.
For more details on what they offer, check out the official
LANY website.
Conclusion
This upcoming
Azitas Conference promises invaluable insights and strategies for B2B organizations willing to take their first essential steps in transforming their marketing and sales process. Join us on
July 29 – together, let’s take those steps towards success!