The Or Foundation's $1 Million Commitment to Kantamanto Market
In the wake of the devastating fire that struck Kantamanto Market in Accra, Ghana, on January 1, The Or Foundation has stepped up with a commitment of $1 million. This market stands as the largest secondhand clothing hub globally, facilitating the recycling and resale of garments. The fire has wreaked havoc on the community, impacting over 30,000 individuals involved in the textile trade, causing many to lose their livelihoods as a result.
Kantamanto Market plays a pivotal role in the social and economic fabric of the community by handling about 15 million secondhand garments arriving each week. This market is not just a place of commerce; it strengthens the local economy by circulating around 25 million items each month through various processes including resale, reuse, and repair. The fire has destroyed countless shops, tools, and valuable equipment, leaving retailers and upcyclers grappling for a way forward.
In light of this crisis, The Or Foundation is not only addressing the immediate needs of the community but is also calling on the global fashion industry to provide support. The Foundation's immediate relief efforts include clearing debris and offering aid to those who were injured or affected by the incident. Collaborations with market leaders and local stakeholders, such as the Ghana Used Clothing Dealers Association, are integral as they mobilize resources for rebuilding efforts.
The urgency of the situation cannot be overstated. The Foundation is invoking its past successes within the community, having allocated over $500,000 in direct grants since 2020 through its Secondhand Solidarity Fund (SSF). This initiative has previously provided essential food supplies during the COVID-19 lockdowns and financial support to over 1,500 secondhand retailers impacted by earlier market fires.
As the investigation into the fire progresses, The Or Foundation remains committed to transparency. They will be sharing updates via social media, allowing the community and supporters to remain informed on the status of relief efforts and recovery progress. Donations for the fire relief efforts can be made via their dedicated fund, demonstrating their commitment to rebuilding the market and supporting those affected.
The Or Foundation, founded to address the global fashion waste crisis, is deeply integrated within the community of Kantamanto Market. Their initiatives not only focus on emergency relief but also emphasize the significance of educational programs, advocacy for policy change, and fostering a sustainable approach to fashion.
For more information on how to contribute or stay updated on relief efforts, you can visit
The Or Foundation's website and follow them on social media (@theorispresent). Contributions will aid directly in the revival of this vital marketplace and support the families who depend on it for their livelihoods. This initiative underscores the power of community solidarity, especially during times of adversity.