Charles Leclerc and Chivas Regal: A Unique Global Partnership

The realm of luxury whisky has found a new champion in Charles Leclerc, the celebrated Formula 1 driver. Chivas Regal, the renowned Scottish whisky brand, has appointed Leclerc as its global brand ambassador in a partnership that symbolizes the fusion of sport, success, and creativity.

A Celebration of Success

Leclerc’s new role is more than just a title; it signifies a creative collaboration where both Chivas Regal and Leclerc encourage fans to chart their own journeys towards success. This partnership is anchored in the idea that accomplishments come in various forms and appeal to personal passions. For Leclerc, one of those passions is music.

As an autodidact pianist and composer, Leclerc has been sharing his musical endeavors with fans, illustrating how his dedication to mastering the piano reflects the precision and craft found in making fine whisky. “Much like the 88 keys of a piano intertwine to create harmony, the 85 flavors of Chivas 18 Year Old converge to offer an unmatched blend,” remarked Nick Blacknell, Global Marketing Director for Chivas Regal.

An Exclusive Introduction: Leclerc's Piano Bar

To mark this exciting collaboration, an exclusive pop-up piano bar named 'Leclerc's' will open on March 11 in Melbourne, ahead of the 2025 F1 season. The event promises an immersive experience, showcasing the connection between music and whisky. VIP guests and lucky fans will enjoy specially crafted cocktails that celebrate the essence of Chivas Regal and Leclerc’s passion for the piano. The evening will feature a unique performance from Leclerc himself, promising a rare glimpse into the star's life beyond the racetrack.

The venue will offer a chic atmosphere where guests can indulge in exquisite Chivas Regal cocktails, mingle, and enjoy live piano music, blurring the lines between the exhilarating world of F1 and the artistry of whisky making. Charles adds, “Success lies in hitting all the right notes, both on the track and off. It’s about cherishing the journey and celebrating every victory along the way.”

A Vision for the Future

The partnership is not only about highlighting leisure but also about engaging the community. Fans eager to secure a spot at Leclerc's and meet the racing legend can enter a competition via TimeOut Melbourne, which runs until March 8. This underscores the inclusive spirit that both Leclerc and Chivas embody.

This collaboration marks the beginning of a journey — for Leclerc, it is an opportunity to redefine success; for Chivas Regal, it continues its legacy of celebrating victory in every form. By linking the excitement of F1 racing with the sophistication of fine whisky, they aim to inspire a new generation to embrace their passions and pursue their own versions of success.

Chivas Regal has always celebrated community and individual success, and now with the addition of Leclerc, their motto 'I Rise, We Rise' takes on a new flavor. As each drink is meant to be savored, so too are the moments and milestones life has to offer.

For updates on this innovative partnership, follow @ChivasRegal on Instagram or visit Chivas.com. Remember to enjoy Chivas Regal responsibly, and never drink and drive.

About Chivas Regal

Established in 1909, Chivas Regal is the original luxury blended Scotch whisky. With retail sales exceeding €2.07 billion today, it has significantly contributed to the global growth of the Scotch whisky category.

Chivas Regal champions a new generation of whisky drinkers who aspire to forge their own paths, rooted in the ethos established by its founders, James and John Chivas, whose legacy of craftsmanship and excellence continues to resonate in the brand today. As a long-time supporter of sports culture, Chivas Regal has formed numerous partnerships with Premier League football clubs and now proudly stands as the official team partner of Scuderia Ferrari HP in Formula 1.

Feel the rhythm of success, both in music and whisky, as Charles Leclerc and Chivas Regal embark on this extraordinary journey.

Join them, and witness the harmony of excellence unfold.