#Japan #Tokyo, Nagoya #ISHITAYA #Natural Bedding #Jinba Mattress

Experience Unparalleled Sleep with ISHITAYA's Natural Bedding

From October 2nd to 4th in Daikanyama, Tokyo and from October 17th to 19th in Nagoya, ISHITAYA—renowned sleep experts based in Kanazawa—invite you to a unique opportunity to explore the world of natural bedding. This exclusive three-day event will offer personalized consultations, allowing attendees to experience the finest natural bedding solutions tailored to their preferences and living environments, just as if they were in the Kanazawa flagship store.

Founded over a century ago, ISHITAYA (operated by Ishidaya Co., Ltd.) presents an array of premium bedding made from top-quality natural materials such as horsehair and Icelandic eiderdown. Guests will have the chance to try out meticulously selected bedding items in a relaxed and comfortable atmosphere, ensuring an immersive experience.

Sleep is an essential component of both physical and mental health; thus, choosing bedding that fits your needs and can be enjoyed for years is crucial. At the event, experienced staff will conduct private consultations akin to those at ISHITAYA's headquarters, guiding participants through the selection of bedding that matches their body type, health conditions, and personal preferences. Discover the bliss of sleep that you may have never known, made possible by the gifts of nature.

ISHITAYA Sleep Experience Event Details

Tokyo Location

• - Dates: October 2 (Thursday) – October 4 (Saturday),2025
• - Time: 2nd 13:00 – 19:00, 3rd 10:00 – 19:00, 4th 10:00 – 17:30
• - Venue: Hillside Terrace C Building, B1F Banquet Room
• - Address: 29-10 Sarugaku-cho, Shibuya, Tokyo

Nagoya Location

• - Dates: October 17 (Friday) – October 19 (Sunday), 2025
• - Time: 17th 13:00 – 19:00, 18th 10:00 – 19:00, 19th 10:00 – 17:30
• - Venue: GoOn NAGOYA, 1F HASE-BLDG3
• - Address: 3-1-35 Osu, Naka-ku, Nagoya

Participation is free of charge, but pre-registration is required. You can sign up through ISHITAYA's official website or by calling their flagship store at 076-298-4800 during operating hours (11:00 AM - 6:00 PM, closed on Tuesdays and Wednesdays).

The Jinba Horsehair Mattress

Among the natural materials used in bedding, horsehair (known as horse tail hair) stands out for its remarkable elasticity, moisture absorption and durability, often regarded as the finest option available. Historically cherished by European nobility, horsehair remains a sought-after material for cushions and mattresses.

The ISHITAYA original Jinba series is crafted entirely by hand in a centuries-old horsehair workshop in Austria, using only the highest quality materials. These mattresses are made following a unique production process informed by nature's rhythms, ensuring that they provide unparalleled comfort even after 100 years.

Experience the Jinba horsehair mattress system, designed to adapt to individual preferences for a truly personalized sleeping experience. At ISHITAYA, they operate three shops in Kanazawa that focus on natural materials for sleep. Their flagship store, gamadan, even offers overnight sleep experiences for those seeking the perfect environment for rejuvenation and rest.

Overnight Sleep Experience

Guests will receive personalized consultations from sleep professionals who recommend the best bedding options for their distinct preferences and environments. A private room designed to replicate a homely atmosphere—including Wajima lacquer bathtubs—allows participants to stay overnight and truly experience the comfort of ISHITAYA's offerings. The environment is free from metals and petroleum products, creating a restful space surrounded by thoughtfully selected natural materials. You can find more details and book your stay on their official website: ISHITAYA Lodging.

Explore the world of natural bedding with ISHITAYA and discover how it can transform your sleep and wellness.