Exciting New Summer Cold Noodle Delights from 7-Eleven Hokkaido

This summer, 7-Eleven Japan is introducing two mouthwatering cold noodle dishes specifically for the Hokkaido region: Wasabi Zaru Ramen and Hokkaido Salt Ramen. Both will be available at locations across Hokkaido, providing locals and visitors alike with a refreshing dining experience.

Wasabi Zaru Ramen

- Price: 450 yen (tax included: 486 yen)
- Release Date: July 28, 2023
- Availability: Hokkaido only

Zaru Ramen is a beloved summer classic among Hokkaido residents, and this new version offers a refreshing twist. It features local Hokkaido wasabi and sliced kelp, served separately, allowing you to add them to your noodles at your own pace. When incorporated into the dipping sauce, the kelp contributes a rich, aromatic umami while the wasabi gives a sharp and refreshing kick that invigorates the palate. Perfect for a hot summer day, these chilled noodles are designed to be enjoyed leisurely.

Hokkaido Salt Ramen

- Price: 530 yen (tax included: 572.40 yen)
- Release Date: August 4, 2023
- Availability: Hokkaido only

Renowned for its clear and delicate broth, the Hokkaido Salt Ramen is crafted with meticulous attention to detail. The broth is made from a carefully extracted dashi, combining the flavors of scallops and kelp for a luxurious oceanic taste, balanced with the richness of pork and chicken bones. This results in a light, yet deeply flavorful broth. The silky noodles are perfect for soaking up the refreshing broth, making it a dish that you won’t want to stop until you’ve enjoyed every last drop.

Product Development Insight

The development of these products stemmed from a commitment to deliver comforting flavors familiar to the Hokkaido community. Careful selection of each ingredient and dedicated manufacturing processes ensure that the unique spice of wasabi and the deep flavors of Hokkaido Salt Ramen's broth are authentically captured. The team hopes that these seasonal delights will be cherished by locals and tourists alike.

Note: Prices may vary by store. The mentioned prices are inclusive of a reduced tax rate of 8%.
Availability may be limited based on inventory or other circumstances, and not all items may be stocked at every store.
For the most current information, please check the official 7-Eleven Japan website.