#USA #Dubai #Moove #Mobility #Kovi

Moove's Strategic Acquisition of Kovi

In late January 2025, Moove, a trailblazer in the mobility sector, made headlines with its acquisition of Kovi, an urban mobility provider based in São Paulo, Brazil. This strategic move not only marks a significant milestone in Moove's growth trajectory but also reinforces its vision of expanding its footprint in the rapidly evolving Latin American market.

The Big Picture

Following this acquisition, Moove's global fleet now boasts an impressive total of 36,000 vehicles, solidifying its position as one of the largest rideshare operators in the world. With operations extending to 19 cities across six continents, this development underscores the company's commitment to meeting increasing demand for mobility solutions worldwide.

Moove plans to enhance its annual vehicle procurement strategy, intending to order at least 15,000 vehicles across various markets as part of its long-term growth plan. This initiative is designed to not only meet the growing demand for rideshare services but also expand economic opportunities in the regions it operates.

Why Kovi?

Founded in 2018, Kovi has established itself as a leading figure in revolutionizing car ownership through technological innovation and effective financial solutions. The company's presence in Brazil and Mexico has been notable for its impressive growth and commitment to making car ownership more accessible.

By integrating Kovi's state-of-the-art IoT software and advanced driver behavior algorithms into its existing operations, Moove aims to bolster its AI-driven mobility strategy. This merger symbolizes a significant leap towards a future marked by improved safety and efficiency in urban transport, enhancing the overall driver and customer experience.

Ladi Delano, Co-Founder and Co-CEO of Moove, expressed excitement about the acquisition's potential impact: “Kovi has built an impressive business with a robust presence in Brazil, one of the most dynamic mobility markets in the world. This transaction reinforces Moove’s position as a dominant player in global mobility.”

Expanding Economic Footprint in LATAM

The acquisition is particularly significant for Moove's strategic objectives in Latin America, a region characterized by rapid urbanization and an increasing need for efficient transportation solutions. With Kovi in its portfolio, Moove not only expands its service offerings but also amplifies its economic impact in the area.

Under the leadership of Adhemar Milani Neto, Kovi has grown a technology-first approach to vehicle management, creating efficiencies that harmonize perfectly with Moove’s operational ideology. Adhemar shared his perspective on the partnership by stating, “Together, I believe we will redefine mobility and leverage our combined scale and expertise.”

A Commitment to Innovation

Moove is committed to transformation in the mobility sector and sees this acquisition as an essential step in achieving its goal of democratizing access to mobility through innovative financing options. Their flagship Drive-to-Own (DTO) product exemplifies this vision by supporting underserved mobility entrepreneurs.

Over the past four years, Moove has proven its ability to impact the lives of over 100,000 individuals through job creation and enhanced mobility access while establishing strategic partnerships with industry leaders, including Uber and Waymo.

The company not only focuses on expanding its fleet and technological capabilities but also on creating economic opportunities that contribute to the larger community. This alignment of operational excellence with social responsibility is a cornerstone of Moove's ethos.

Conclusion

As Moove embarks on this new chapter with Kovi, the implications for both companies and the broader mobility landscape are substantial. The acquisition is expected to happen pending regulatory approval from the Brazilian antitrust authority, marking a pivotal moment in the ongoing evolution of global transportation.

By continuing to innovate and expand its technology-driven approach, Moove is well on its way to achieving its goal of creating a safer, more efficient, and accessible transportation system that supports economic growth in every market it serves.