#Japan #Tokyo #Youth Development #Sports Camps #LEIFRAS

Leifras Study: Boosting Non-Cognitive Skills in Youth through Sports Camps

In an enlightening announcement, LEIFRAS Co., Ltd. (Nasdaq: LFS), a pioneering name in the sports and social business sector in Japan, revealed the results of an extensive analysis examining the positive impacts of its sports camps on children's non-cognitive skills. Conducted in the winter of 2024, the study involved a robust sample size of 28,400 elementary school students participating in Leifras Sports Schools.

The findings, evaluated using Leifras's proprietary assessment tool, 'Milabo,' highlighted a clear distinction in the development of non-cognitive abilities between campers and non-campers. Notably, attendees in grades one to six showed remarkable enhancements in essential life skills, particularly in two significant areas: leadership and courtesy. These skills are invaluable for fostering independence and adaptability in a rapidly changing world.

Overview of the Milabo Assessment Tool

Introduced in 2022, the 'Milabo' assessment tool is a significant innovation designed to quantify non-cognitive skills, which encompass a broad spectrum of abilities necessary for personal and social success. While the tool addresses over 200 distinct skills, it emphasizes five core competencies:

• - Courtesy and Etiquette
• - Leadership
• - Cooperativeness
• - Self-Management
• - Problem-Solving

This empirical evidence underlines the direct correlation between participation in Leifras’s tailored camp experiences and the enhancement of pivotal life skills among children. The structured environment within these camps encourages campers to cultivate their leadership abilities and practice good manners through various activities.

The Unique Leifras Sports Camp Experience

Leifras Sports Schools conduct various specialized camps throughout the year, focusing on promoting autonomy by allowing children to thrive in a supportive environment independent of parental supervision. In addition to providing athletic engagement, these camps offer valuable life lessons through cooperative living, competitive sports, and skill assessments.

Feedback from parents corroborates the data derived from 'Milabo,' suggesting that children display significant progress after attending the camp. Appreciative testimonials reflect transformations such as increased independence and proactive attitudes:

• - “After the camp, my child developed the ability to think for themselves.”
• - “I noticed a clear increase in their proactiveness and independence.”
• - “My child, who relied heavily on others before the camp, is now taking responsibility at home.”

A Commitment to Future Generations

Mr. Kiyotaka Ito, the Representative Director and CEO of Leifras, expressed enthusiasm about the study's findings, emphasizing how these results reinforce the efficacy of Leifras's camp methodologies. He explained how the camp activities are intentionally designed to encourage collaboration, proactive engagement in team assessments, and express gratitude towards staff and coaches, all of which contribute to nurturing non-cognitive skills.

Leifras remains committed to creating transformative experiences through its various programs including sports camps, tournaments, recitals, and day events, aimed at fostering both athletic and personal development in youth. Through this approach, the company seeks to ensure sustainable growth and deliver long-term value to its stakeholders.

About LEIFRAS Co., Ltd.

Leifras Co., Ltd., established in Tokyo, stands as a leader in promoting youth sports and community involvement. The company is recognized as one of the largest operators of children’s sports schools in Japan and places a strong emphasis on both cognitive and non-cognitive skills development. With a holistic educational philosophy that combines physical training and personal growth, Leifras undertakes a diverse range of social initiatives, ensuring a thriving community engagement alongside enhancing the physical health and well-being of various demographics.

For further information, please visit Leifras.