Kings League Secures $63 Million Investment to Expand Globally and Innovate Creator-Led Sports

Kings League Receives $63 Million In Funding to Propel Global Expansion

In a significant move to enhance its global footprint, Kings League, a trailblazer in creator-led sports competitions founded by football legend Gerard Piqué, has successfully secured $63 million in a new investment round. The funding was spearheaded by Alignment Growth, a U.S.-based investor known for its focus on media and entertainment.

Since its inception in Spain in 2023, Kings League has transformed traditional sports by incorporating modern digital elements, making it a household name in creator-led sports. This innovative model features engaging matches restructured around seven-a-side soccer, with participation from an exciting lineup of celebrity streamers, renowned content creators, and esteemed football legends like Neymar Jr. and Kaká. With gamified rules and unpredictable moments, Kings League is reshaping how younger audiences interact with and experience sports.

Aiming for Global Reach

The recently acquired investment will be pivotal in expanding Kings League's reach far beyond its initial boundaries. Plans are in motion to extend the Kings League and Queens League brands globally, with ambitions to launch operations in the U.S. market. This growth follows a successful regional expansion in 2025 which saw the establishment of new leagues in Brazil, France, Germany, Italy, and the Middle East and North Africa (MENA) regions, alongside the introduction of a national team World Cup.

In 2025 alone, Kings League witnessed staggering viewership, boasting 150 million livestreaming hours and over 13 billion impressions across its official social media platforms. These figures not only testify to the league’s growing popularity but also solidify its standing as one of the most-watched sports properties on digital platforms today.

Leadership Statements

Gerard Piqué, serving as the Founder and Chairman of Kings League, highlighted the league's momentum, noting, "Kings League has become a global movement, built natively for the digital generation. The exceptional expertise of Alignment Growth in media will empower us to further reach diverse audiences and venture into new sports offerings."

Commending the funding strategy, Djamel Agaoua, CEO of Kings League, added, "We’ve demonstrated that our model sustains large-scale operations. This financial backing will fast-track our expansion efforts, enabling us to keep innovating our formats and explore strategic mergers and acquisitions that dovetail with our long-term objectives. We aspire to build a premier global platform for creator-led sports and entertainment."

Investor Insights

Kevin Tsujihara, Co-Founder and Managing Partner at Alignment Growth, who will also join the board of Kings League, expressed confidence in the partnership, stating, "Our investment reflects our belief in the potential of digitally-led sports properties. Younger audiences are changing how they discover and follow sports. The leadership at Kings League has developed an inventive and expansive platform, combining the world’s most popular sport with a creator-friendly business framework, and we eagerly anticipate supporting their next phase of growth."

To date, Kings League has accumulated over $160 million in total funding, fueling its rapid expansion and the establishment of an extensive ecosystem. This now includes seven regional Kings League competitions for men and two for women within the Queens League, along with two World Cup tournaments for clubs and national teams. The league has garnered partnerships with top-tier brands such as Adidas, Fortnite, Netflix, Spotify, and Visa, alongside major broadcasters like DAZN and ESPN/Disney.

About the Kings League

The Kings League, envisioned by Gerard Piqué, is revolutionizing how football is perceived and played, particularly for the next generation of fans. The League combines elite football with the dynamic influence of the creator economy, presenting a modern twist to the traditional game. With competitive seven-a-side action, unique gamified rules inspired by streaming and gaming culture, and a roster featuring celebrated streamers and football icons, it redefines the synergy between sport and digital entertainment.

With its rapid growth and innovative approach, Kings League is poised to transform the sports landscape, creating an inclusive and engaging environment for fans worldwide. For more information on Kings League, visit Kings League Official Site.