#Japan #Tokyo #Aesthetic Medicine #Shoken Beauty Clinic #Male Patients

Growing Awareness of Aesthetic Medicine Among Men

In recent years, a notable shift in the demographic of patients seeking aesthetic treatments has emerged, particularly among working men in Japan. The Seishin Beauty Clinic, a leading player in the industry, has analyzed data from male patients treated across its 11 clinics nationwide. The findings reveal a strong inclination towards various aesthetic procedures, including anti-aging treatments, laser hair removal, hair loss treatments, and skincare, redefining the concept of beauty and self-care in the business world.

Key Trends and Insights

1. Active Engagement of Middle-Aged Men
The analysis indicates that men aged between 30 and 50 represent the bulk of patients seeking aesthetic care. In fact, patients in their 40s account for 31% of the clientele, followed by those in their 30s at 22%, and those in their 50s at 21%. This trend suggests that men are increasingly recognizing the importance of personal appearance as a crucial aspect of professional etiquette and self-presentation in the business sphere.

2. Popular Treatments
A detailed examination of the procedures performed in 2024 shows a clear preference for:
- Premium PRP Skin Regeneration Therapy (Anti-Aging)
Popular for its effectiveness in rejuvenating the face, the treatment uses injections to enhance areas such as under the eyes and nasolabial folds, costing 247,500 yen.
- Laser Hair Removal
Focusing primarily on facial areas, treatments average around 7,700 yen per session for chin hair removal and are often done in combination with other areas.
- EXOHAIR Evs (Hair Loss Treatment)
Utilizing regenerative medicine, this treatment has gained traction, particularly among men in their 40s to 60s, with a price of 132,000 yen per session.
- Potenza (Skincare)
A high-frequency and needle-based skincare solution, especially favored for improving skin quality, is priced at 77,000 yen for a facial treatment.
- Miradry (Hyperhidrosis and Odor Treatment)
Costing 363,000 yen, this non-surgical treatment addresses excessive sweating and body odor, attracting a diverse patient demographic.
Additionally, the use of hyaluronic acid injections and Botox for anti-aging treatment is also notably popular among male patients, with a particular surge in requests for eyebrow art makeup among 30 to 50-year-olds.

3. Treatment Locations
An overwhelming majority of procedures (approximately 70%) target the face, particularly areas like under the eyes, nasolabial folds, cheeks, chin, and eyebrows. Body and scalp treatments follow, addressing issues like blemish and wart removal or hair loss treatments.

4. Trends in Treatment Combinations
There is a growing trend of patients opting for multiple treatments in one visit, indicating a desire to address various aesthetic concerns simultaneously. This could include combinations like scar removal coupled with skincare injections or wrinkle treatments.

5. Evolution Over 15 Years
Comparing data from 2009 to 2024 reveals significant changes in male patients' treatment preferences. The demographic of men seeking aesthetic care has tripled, with a notable increase in men in their 50s. The 2009 patient base was predominantly comprised of younger individuals, but this has shifted significantly, highlighting an evolving societal acceptance of male grooming practices and aesthetic enhancements.

Conclusion

The surge in male patients at Seishin Beauty Clinic underscores a transformative trend in societal standards regarding male grooming and aesthetic care. With an increasing number of men actively seeking out these services, the narrative surrounding beauty standards continues to expand, allowing men to adopt a more conscientious approach towards their appearance and self-care. As the aesthetic medicine industry continues to grow, it will be interesting to observe how these trends evolve and shape future practices.

About Seishin Beauty Clinic

Seishin Beauty Clinic operates under the motto, "Seriously committed to aesthetic medicine," aiming to enhance transparency in the beauty industry while leading innovation in regenerative aesthetic treatments across Japan. The clinic recognizes the importance of skilled professionals, with over 90% of its doctors holding specialized qualifications. For over 30 years, Seishin Beauty Clinic has provided customized, compassionate patient care, making it a leader in the aesthetic healthcare space.