#USA #New York #MyHealthTeam #Swoop #Sara Michael

Swoop Works to Enhance Healthcare Content with New Appointment

Swoop, a prominent figure in the realm of AI-driven and privacy-compliant healthcare marketing, has recently announced the appointment of Sara Michael as the Executive Vice President of Content at MyHealthTeam. This strategic move underscores Swoop's unwavering commitment to providing trustworthy, medically-verified information and fostering meaningful connections for individuals with chronic and rare health conditions.

Sara Michael brings to the table an extensive background in health journalism and digital content strategy. Prior to joining MyHealthTeam, she held key roles at Dotdash Meredith, where she was instrumental in shaping the editorial direction and business approach for notable health brands such as Verywell Health, Verywell Mind, and Health.com. Her experience in creating impactful content experiences centered around patient needs aligns perfectly with Swoop’s mission of enhancing healthcare communication.

In her new role, Sara will oversee an integrated content organization that encompasses editorial development, design, video production, content operations, and copy editing. Her vision is pivotal for MyHealthTeam’s growth, which is notable as it operates the largest opt-in patient community in the United States, featuring over 60 condition-specific social networks.

Sara expressed enthusiasm about joining MyHealthTeam at this crucial time, acknowledging the company’s mission and its impact on the lives of individuals dealing with chronic conditions. She stated, “I've long admired the mission and impact of MyHealthTeam. I’m thrilled to join at such an exciting time, alongside such a passionate team, all focused on supporting people living with chronic conditions. This role brings together my passion for health journalism and innovation with a mission that truly matters — empowering people to take control of their health by connecting with others and accessing reliable information they can trust.”

As the EVP of Content, Sara aims to:

• - Broaden the reach and substance of content across all MyHealthTeam platforms.
• - Seamlessly integrate medically-reviewed education and patient insights into every engagement.
• - Elevate storytelling to better reflect the rich and varied experiences of chronic condition communities.
• - Assist brand partners in conveying relevant, privacy-conscious messages that align with patient needs.

Eric Peacock, the Chief Patient Officer of Swoop and Co-founder of MyHealthTeam, remarked on the significance of Sara’s arrival, calling it a major step towards scaling their patient-first model. He believes that her leadership will accelerate the company’s ability to deliver authentic and high-quality content at scale, ensuring patients receive the respect and utility they deserve in health communications.

About Swoop

Swoop is recognized as a leading provider of AI-driven precision healthcare solutions that prioritize consumer privacy while enhancing patient outcomes. With a focus on compliance and privacy protection, Swoop crafts industry-leading audience segments and conversation-friendly AI agents, while facilitating one of the largest opted-in patient social networks in the United States following their acquisition of MyHealthTeam. Through these solutions, Swoop engages effectively with patients and healthcare providers to optimize conversions and boost the effectiveness of Rx campaigns along the patient health journey.

About MyHealthTeam

MyHealthTeam, a subsidiary of Swoop, has created one of the most extensive and engaged patient social networks in healthcare. The platform hosts over 62 condition-specific communities designed to support individuals suffering from chronic and rare health issues. These dedicated networks empower millions of opted-in patients nationwide to connect with one another, share vital resources, and access medically-verified information that allows them to manage their health more effectively.