#USA #Atlanta #Atlanta United #La Costeña #Jalapeño Partner

La Costeña Spices Up Mercedes-Benz Stadium with Atlanta United Partnership

In an exciting development for food enthusiasts and soccer fans alike, La Costeña, a renowned Mexican food brand, has announced its multi-year partnership with Atlanta United, marking a historic milestone as the club's very first Mexican food brand partner and its official Jalapeño Partner. This collaboration aims to heighten the match-going experience for fans at the Mercedes-Benz Stadium through 2028.

La Costeña's rich history dates back to its founding in 1923 by Don Vicente López Resines in Mexico City, starting as a small grocery store specializing in pickled peppers. The brand has since evolved, expanding its product line and embracing innovations such as lead-free packaging, making it not only a favorite among consumers but also a leader in food safety and environmental responsibility.

As part of this partnership, La Costeña’s iconic products will be integrated into the entire game day experience at the stadium. Fans can look forward to enjoying the brand’s famous jalapeños available at various concession stands, ensuring that the bold flavors of Mexican cuisine are just a reach away while they cheer for their team.

Moreover, La Costeña's presence will extend beyond just food, with vibrant branding featured prominently across matchday IPTV displays, the iconic Mega Column, and on sideline LED screens throughout each home game. This elevated visibility aims to create an immersive environment that connects the fiery essence of La Costeña with the passion of Atlanta United’s dedicated fanbase.

To further engage fans, La Costeña will spotlight local culture as the presenting sponsor of halftime shows, featuring performances from the club’s resident DJ, EU. This integration of food and entertainment emphasizes the community spirit that both La Costeña and Atlanta United champion.

Prior to games, fans can also partake in pre-game festivities at The Home Depot Backyard, where La Costeña will host engaging activities, including product sampling. This opportunity allows fans to interact closely with the brand, enhancing their matchday festivities while savoring the authentic flavors that La Costeña promises.

Jilliann Kupfer DeLawyer, Chief Marketing Officer of La Costeña USA, expressed enthusiasm about the partnership, stating, “For over a century, La Costeña has delivered authentic flavors, and nothing matches the vibrant energy of Atlanta United fans—so we feel right at home here. We are thrilled to become a part of the Atlanta United family and to celebrate our shared love of the game.”

Michael Ridley, VP of Integrated Marketing and Fan Engagement at Atlanta United, echoed this sentiment. He noted, “Welcoming La Costeña as our first Mexican food brand partner reflects our commitment to enhancing the experience for our fans. Their addition as the 'Official Jalapeño Partner' will elevate excitement at our home matches and resonate with our passionate supporters.”

As the partnership unfolds, fans are encouraged to stay connected through Atlanta United’s official social media channels for updates and information about how to enjoy La Costeña’s offerings at the stadium. This collaboration signifies a fiery fusion of authentic Mexican cuisine and the thrilling atmosphere of Major League Soccer, promising an unforgettable experience for all those in attendance at Mercedes-Benz Stadium.

For more details on La Costeña and its product line, visit www.mexicorico.com. This partnership not only celebrates the rich heritage of Mexican food but also showcases the growing influence of multicultural brands in the sports domain, paving the way for an inclusive celebration of diverse culinary practices within the realm of athletics.