#United States #Atlanta #PrizePicks #NBA #Anthony Edwards

Anthony Edwards and PrizePicks: A Game-Changing Partnership

In a groundbreaking announcement that sent ripples through the sports world, PrizePicks, a leading sports entertainment company in the United States, has entered into a multi-year partnership with NBA superstar Anthony Edwards. The 2020 No. 1 overall draft pick and four-time All-Star will become a central figure for the PrizePicks brand, prominently featured in major advertising campaigns and social media initiatives.

Elevating the Fan Experience

The partnership aims to deepen the connection between the brand and basketball fans. Anthony Edwards expressed his excitement about this collaboration, stating, "Teaming up with PrizePicks feels like an Atlanta homecoming. The 'Run Your Game' energy is what I'm all about, and I can't wait for people to see everything we're cooking up together."

Joey Molko, the Senior Vice President of Partnerships at PrizePicks, shared his enthusiasm as well, saying, "We are honored to welcome one of the biggest stars in all of sports to the PrizePicks family. Anthony has a unique ability to command the spotlight, but what makes him truly special is his authenticity and the way he connects with fans. This partnership is such a natural fit because he embodies the boldness and personality of our PrizePicks community."

Creative Kick-off

To mark this exciting partnership, PrizePicks and Edwards launched an engaging campaign in response to a viral video from one of his basketball rivals. The comedic skit features Edwards delivering a purple colorway of his newly released AE3 basketball shoes to a cheering crowd in Minnesota. This launch also includes exclusive early access for PrizePicks players to purchase the purple AE3s via the PrizePicks app, creating a buzz within the community.

Content Collaboration and Charity

Additionally, this partnership involves collaboration with "Three Fifths Media," founded by Edwards along with AE5 Enterprises Co-Founder Justin Holland. Holland will serve as a Strategic Advisor for the partnership, and the first major collaborative effort will be the entertaining Believe That Awards, where PrizePicks will function as the event's Presenting Sponsor. Participants in the event will also have a chance to engage in a Free-To-Play game with opportunities to win cash and a pair of autographed AE3 shoes.

The partnership goes beyond entertainment as PrizePicks pledges support for Edwards' nonprofit foundation, "Don't Follow the Wave," which focuses on workplace development efforts aimed at empowering communities.

A Union of Stars

Notably, this partnership comes shortly after PrizePicks announced its ongoing collaboration with comedian Druski. The combination of Edwards and Druski in promotional campaigns signifies a powerful engagement strategy aimed at resonating with sports and entertainment fans across the nation.

Commitment to Responsible Gaming

As PrizePicks expands its reach in various markets, the company maintains a strong focus on promoting Responsible Gaming practices. In 2025, they earned the iCAP accreditation from the National Council on Problem Gambling, making them the first fantasy sports operator to achieve this certification. The emphasis on responsible gaming reflects PrizePicks' commitment to ensuring a safe and enjoyable experience for all users. For more details, enthusiasts can visit www.prizepicks.com/responsible-gaming.

About PrizePicks

Headquartered in Atlanta, Georgia, PrizePicks has emerged as the premier sports entertainment operator in the U.S., offering innovative games that engage fans nationwide. The company is continuously expanding its reach in over 45 jurisdictions, with an unwavering dedication to enhancing the fan experience. For more information about their offerings, visit www.prizepicks.com.