#United States #Nashville #Hampton Farms #Peanut Pete #Music City Bowl

Hampton Farms Teams Up with Music City Bowl

Hampton Farms has officially aligned itself with the world of college football, bringing its well-known mascot, Peanut Pete, to the 2026 Liberty Mutual Music City Bowl in Nashville. Scheduled to take place on December 30 at Nissan Stadium, this sponsorship marks a significant milestone as Hampton Farms continues to enhance its presence within the college football community.

A Celebration of Football and Flavor

As the Official Peanut of Bowl Season, Hampton Farms is eager to elevate the game day experience for fans attending the Music City Bowl. Eric Boonshaft, the Senior Director of Marketing at Hampton Farms, expressed the brand's excitement about this partnership, particularly highlighting the natural connection between peanuts and sports. "Peanuts are already a great game day snack, so this is a natural fit for us," he stated.

The sponsorship will feature a variety of fan experiences on site. Attendees can look forward to meet-and-greet opportunities with Peanut Pete, interactive displays, and unexpected surprises designed to enhance the electric atmosphere of the bowl game. This event promises to be as much about the experiences shared among fans as it is about the athletic competition unfolding on the field.

Continuing Legacy in College Football

This collaboration with the Liberty Mutual Music City Bowl is part of Hampton Farms’ ongoing commitment to engage with college football fans across the country. By immersing itself in the traditions and celebrations surrounding the sport, Hampton Farms not only promotes its products but also embraces the camaraderie and excitement that characterize game days.

"Nashville is one of our favorite cities, which makes being part of this game even more exciting," Boonshaft added. With such fervent local support for college athletics, Hampton Farms is well-poised to make its presence felt in Music City.

The Bowl's Economic Impact

The Music City Bowl itself is not only a highlight for football fans but also a boon for the Nashville economy. As a nonprofit organization, it has generated over $400 million in direct economic impact since its inception. The annual event draws in thousands of visitors, enhancing Nashville's reputation as a vibrant hub for sports and entertainment during the holiday season.

Looking Forward to December 30

The 2026 Liberty Mutual Music City Bowl will kick off at 2 p.m. CST (3 p.m. EST) and is expected to be broadcast to millions of viewers across ESPN and ESPN Radio. Tickets for the event are currently available through the official Music City Bowl website, offering fans the chance to witness the thrilling matchup while enjoying the various offerings presented by Hampton Farms.

About Hampton Farms

Founded in 1917, Hampton Farms has been committed to providing high-quality in-shell peanuts from farm to table. With a strong focus on quality and integrity, Hampton Farms roasts and packages peanuts across multiple facilities in the U.S., ensuring that their products reach retailers, restaurants, and sporting venues alike. Their dedication to supporting American farmers is evident in everything they do.

About the Nashville Sports Council

The Nashville Sports Council is a pivotal organization that has supported numerous sporting events in the region. Created in 1992, its mission centers on positively impacting the economy and quality of life in the Greater Nashville Area. The council's efforts have led to significant economic contributions, showcasing Nashville as a premier destination for sports enthusiasts.

By integrating fun experiences into the game day atmosphere, Hampton Farms aims to enhance the connection between fans, food, and football. This sponsorship illustrates how brands can participate in and enrich the sporting landscape, creating lasting memories for attendees at the Music City Bowl.