PulsePoint Enhances Healthcare Advertising Reach Through New EHR Partnerships

PulsePoint, the trailblazing technology firm committed to transforming health decision-making, has made headlines with its recent announcement of expanded partnerships aimed at enhancing its programmatic electronic health record (EHR) reach within prominent health systems across the United States. This growth positions PulsePoint as one of the industry leaders in providing accessible media within electronic health records, revolutionizing how healthcare professionals (HCPs) are engaged at critical points of care.

With PulsePoint's cutting-edge technology and a robust data infrastructure, life science brands can now connect with an impressive network of over 700,000 prescribers. These prescribers operate within a myriad of clinical environments, including ambulatory settings and large healthcare systems. This strategic reach not only amplifies brand visibility but also ensures that healthcare professionals receive timely and relevant information while consulting with patients.

In recent years, leveraging EHR systems has proven to be a vital opportunity for brands looking to raise awareness and influence prescription behavior. PulsePoint's enhanced EHR access facilitates a richer dialogue with a diverse user spectrum, encompassing areas such as acute care, specialty treatment, post-operative care, and long-term chronic management. This diversified engagement is anticipated to elevate the overall effectiveness of advertising efforts in the healthcare landscape.

Keith Matt, the Group Vice President of Sales at PulsePoint, highlighted the significance of EHRs in reaching healthcare professionals. He noted, "HCPs typically spend four to five hours a day interacting with their EHRs, transforming these systems into valuable touchpoints for brand connection."

Utilizing PulsePoint's platform allows brands to seamlessly blend EHR purchasing across various systems. It empowers users to unite their EHR campaigns with other media channels into a cohesive omnichannel strategy. This integration comes with sophisticated targeting capabilities, frequent controls, and synchronized messaging, ensuring consistency across the healthcare professional engagement spectrum.

Additionally, PulsePoint addresses longstanding challenges faced in the realm of EHR marketing. The platform offers comprehensive campaign reporting on all National Provider Identifiers (NPIs) reached, including detailed daily metrics. Marketers receive insightful data on when HCPs were engaged and real-time clinical insights, providing unprecedented visibility into an EHR campaign’s influence on prescription practices. This level of granularity encourages users to tailor their creative strategies based on pivotal moments within the EHR workflow, enhancing prescription success—like presenting coupon offers during provider-patient consultations.

Notably, this innovative approach has demonstrated tangible results for clients. A recent four-month PulsePoint campaign that targeted primary care physicians and nephrologists showcased remarkable success, with participating HCPs prescribing 86% more TRx of the targeted brand compared to the national average. Such outcomes are indicative of PulsePoint's effectiveness in enhancing brand engagement and prescription conversion through strategic EHR integration.

Crucially, PulsePoint prioritizes privacy in its approach to EHR activation. The platform does not permit the collection of patient data, instead focusing solely on engaging healthcare professionals within their workflow. This commitment to privacy ensures that marketers can connect with HCPs in a manner that is ethical and respectful.

"PulsePoint has completely redefined what’s achievable in EHR advertising," stated Konrad Gerszke, EVP Growth Platforms at Internet Brands. He added, "With unparalleled scale, sophisticated data-driven engagement strategies, seamless omnichannel integration, as well as real-time insights for ongoing campaign optimization, we position ourselves as the leading partner for success in this space. These capabilities unequivocally translate into measurable impacts on prescription practices, advancing both client goals and patient care."

About PulsePoint

PulsePoint is a key division of Internet Brands and serves as a premier technology company employing real-world data in real-time to enhance campaign efficacy and innovate healthcare decision-making. By utilizing proprietary datasets and methodologies, PulsePoint delivers targeted engagement with healthcare professionals and consumer demographics, achieving unmatched precision and results for its clients. Learn more by visiting pulsepoint.com.

About WebMD Health Corp.

As a core entity under Internet Brands, WebMD occupies a leading position at the forefront of the digital health revolution, transforming healthcare experiences for a diverse range of stakeholders, including consumers, patients, healthcare professionals, and organizational providers. Through various online platforms, the WebMD Health Network—with its array of resources—empowers informed decision-making, promotes healthy living, and enhances patient care.

The WebMD Health Network aggregates numerous services including Medscape, WebMD Ignite, and other health-focused portals, fortifying its presence as a prominent figure in online health services. Recognized brands like WebMD and Medscape are trademarks under WebMD Health Corp. or its subsidiaries.