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Everyday Electric: A New Name for a New Era in Home Energy

In a significant shift aimed at addressing the rising energy demands and costs faced by American households, Renew Home has officially rebranded to Everyday Electric. This decision marks a pivotal moment for the largest residential virtual power plant (VPP) operator in the United States, as it seeks to expand its offerings from simply optimizing smart thermostats to providing comprehensive whole-home energy solutions.

Meeting Rising Energy Demand

As electricity demand continues to surge, primarily due to increased electrification in households alongside new large-load growth, Everyday Electric is positioned to meet these challenges head-on. The CEO, Ben Brown, emphasizes that the current landscape is reminiscent of earlier major infrastructure decisions that shaped energy grids across the country. With conventional methods focused on new infrastructure proving to be both costly and inefficient, Everyday Electric’s approach prioritizes the efficient utilization of existing resources within homes, aiming for significant household savings without the immediate need for expensive expansions of energy resources.

Simplifying Home Energy Management

Commissioned research illustrates a growing complexity in energy management for American households. With 58% of multi-device owners reporting that their energy bills are increasingly difficult to manage, and 81% wanting greater insight into how their energy products contribute to cost savings, the public's appetite for a more streamlined approach to home energy has never been clearer. Everyday Electric plans to harness these insights through integrated savings experiences designed specifically for households. With the introduction of Everyday VPP, a more personalized virtual power plant program, the company is committed to helping users engage with energy savings easily and effectively.

Jeff Gleeson, the Chief Product Officer at Everyday Electric, highlights the goal to simplify the savings process: “Saving money and energy at home should be easier.” His vision reflects the company’s ambition to guide households towards saving over $5 billion in the coming five years, targeting all customers of their energy provider partners, not just those equipped with smart technologies.

Collaboration for Greater Efficiency

Everyday Electric's strategy revolves around maximizing the use of current resources, thus reducing the urgent need for new, potentially unsustainable electrical infrastructures that can escalate costs and carbon emissions. The company proposes virtual power plants as viable alternatives to enhance capacity more sustainably. The new Everyday VPP aims to refine traditional demand response systems by offering an array of benefits for energy providers, including:

• - OEM-embedded activation: Simplified energy savings features that assist consumers in unlocking potential rewards and minimizing marketing difficulties for energy partners.
• - Personalized participation: Flexibility for customers to contribute to energy savings at their comfort level, incrementally enhancing satisfaction and uncovering more capacity for virtual power plants.
• - Connected insights: New capabilities that enable utilities to provide tailored energy insights directly to customers where they already manage their energy consumption.
• - Whole-home integration: Collaboration with various OEMs to coordinate HVAC systems, electric vehicles, solar, and energy storage into a cohesive energy management system.
• - Utility-grade operations: Utility partners will benefit from sophisticated features such as hyper-local energy dispatch and real-time forecasting, all integrated at no additional cost.

• - Cost-effective structures: Energy partners will benefit from a performance-based payment model, minimizing platform and marketing fees and allowing funds to be allocated toward customer rewards.

From HVAC to Electric Vehicles

Today, Everyday Electric also announced its acquisition of Smartcar, an innovative connected-vehicle platform that allows seamless integration between EVs and energy companies. This strategic move allows Everyday Electric to expand its solutions beyond just HVAC systems, facilitating a comprehensive, smart energy ecosystem that includes managed charging and integration of electric vehicles, which aligns perfectly with the company's mission to create a unified approach to energy savings.

Building a Sustainable Future Together

Everyday Electric envisions a future where affordable and reliable energy systems not only alleviate individual household burdens but also contribute positively to the energy grid as a whole. As they advance their integrated solutions, they strive to enhance savings, flexibility, and sustainability, setting a new standard for home energy usage.

As the conversation around energy continues to evolve, Everyday Electric stands at the forefront, utilizing its knowledge and innovative solutions to foster a resilient and efficient energy landscape for all. Discover more about their vision and offerings at everydayelectric.com.