#Japan #Tokyo #Interior Design #Nippon Paint #Jikitone

Nippon Paint's Innovative Jikitone Shell Sand

In a progressive move towards enhancing architectural aesthetics, Nippon Paint Co., headquartered in Shinagawa, Tokyo, has unveiled a pioneering product on August 25: the 'Jikitone Shell Sand.' This high-design finish paint, infused with finely crushed natural seashells, is tailored for the construction sector. The release comes as a response to evolving demands from commercial facilities and multi-story residences seeking unique visual appeal in both new builds and renovations.

Traditionally, porcelain tiles have been the standard choice for exterior high-design finishes due to their durability and aesthetic qualities. However, thanks to growing concerns surrounding safety and maintenance—with periodic inspections mandated to manage risks of tile detachment—there's been a marked shift towards alternative high-design materials that can be applied through painting.

Responding to these market demands, Nippon Paint leveraged over 30 years of expertise in developing stone-like decorative materials under the Jikitone brand to create this innovative product. Jikitone Shell Sand stands apart from typical paints by incorporating natural seashells, offering a softness and organic texture that is both appealing and sophisticated. Light interaction and viewing angles further enhance the dynamic appearance of surfaces coated with this finish, providing depth and elegance not achievable with standard coatings.

Versatility and Design Options

The new product doesn't just stop at superior aesthetics. It comes in a palette of 36 standard colors, with the possibility to achieve nine different finishing patterns simply by changing application techniques. This adaptability makes Jikitone Shell Sand suitable for a variety of substrates, including concrete, mortar, precast concrete components, ALC panels, and previously painted surfaces, ensuring its practicality for both new constructions and renovations.

The product features provide the following benefits:
1. Natural Aesthetic: The addition of natural seashells ensures the finish maintains a natural soft texture, avoiding an overly artificial appearance, and providing walls with a luxurious feel.
2. Dynamic Visual Appeal: The product's finish shifts in appearance with changes in lighting and viewing angles, yielding a rich depth often challenging to replicate with single-tone paint applications.
3. Wide Application Flexibility: With a choice of 36 colors and versatile finishing options, Nippon Paint's product can be applied across various surfaces, making it ideal for diverse construction or renovation projects.

As illustrated in the accompanying standard color samples and finishing pattern examples, the Jikitone Shell Sand allows for creativity while adhering to the important balance of practicality and style.

Product Overview

• - Product Name: Jikitone Shell Sand
• - General Name: Sand-textured decorative finishing paint
• - Capacity: 20 kg
• - Color Range: 36 colors available
• - Finish Type: Matte
• - Packaging: Base can + Label
• - Product Page: Nippon Paint Jikitone Shell Sand

Another option available is the Jikitone Shell Sand Primer:

• - Product Name: Jikitone Shell Sand Base Coat
• - Capacity: 16 kg
• - Color Range: 16 colors available
• - Finish Type: Matte
• - Packaging: Base can + Label

Nippon Paint aims to continue contributing to the enhancement of architectural design and spatial value through innovative product development, committed to improving the aesthetic quality of homes and urban landscapes for years to come.