Revolutionizing Retail: PTC Unveils AI-Driven FlexPLM at NRF 2026
PTC Introduces AI-Powered FlexPLM at NRF 2026
A Major Leap in Retail Product Development
On January 6, 2026, PTC (NASDAQ: PTC) announced the launch of new artificial intelligence (AI) capabilities designed to enhance its FlexPLM® retail product lifecycle management (PLM) solution. The introduction of these capabilities will take place at the National Retail Federation's Retail's Big Show scheduled for January 11-13 in New York City.
This innovative enhancement targets one of the most tedious aspects of retail product development—tech pack creation—by automating this often manual and error-prone process. PTC's FlexPLM aims to facilitate faster transitions from concept to sample by minimizing errors, rework, and overall development costs, thus enabling brands to be more agile in addressing market demands.
Transforming Traditional Processes
Historically, the procedure of converting design sketches into production-ready specifications has involved numerous manual handoffs between design and development teams. The latest iteration of FlexPLM leverages AI-driven capabilities to streamline this process remarkably. With automatic data extraction from design drawings, teams can immediately create detailed bills of materials (BOMs), measurements, construction details, attributes, and colorways, all while eliminating the need for manual data entry.
This transformation allows brands to significantly decrease development errors and costs, accelerate sampling and pricing strategies, and respond with increased agility to rapidly changing market demands.
"Integrating AI into FlexPLM signifies not just an automation tool, but a pivotal transformation in the workflows of product development teams," stated Kyle Marden, General Manager of PTC's Retail Business Unit. "Our aim is to reduce manual tasks and fast-track the journey from design concept to product sample, empowering brands to accelerate their operations and enhance their responsiveness with confidence."
Enhancing Product Lifecycle Management
The advancements in FlexPLM align with PTC's broader Intelligent Product Lifecycle vision, which integrates AI with structured product data to elevate decision-making processes, refine workflows, and boost productivity across all stages of the product lifecycle.
During the NRF event, attendees will witness firsthand how FlexPLM paves the path for profound retail transformation—from AI-enhanced product development and improved supply chain visibility, to meeting sustainability goals and adhering to evolving regulatory requirements. PTC invites participants to visit Booth #3346 for live demonstrations and insightful discussions with PTC's retail experts.
For further insights on FlexPLM's capabilities, please explore PTC's official website: PTC FlexPLM.
About PTC
PTC is a global software leader that empowers manufacturers and product companies to digitally revolutionize their methodologies in designing, producing, and servicing essential physical products. Headquartered in Boston, Massachusetts, PTC employs over 7,000 professionals and serves more than 30,000 customers worldwide. To learn more about PTC and its transformative solutions, visit www.ptc.com.
Media Contact
For more details, reach out to:
Julia Reed
Email: [email protected]
Investor Contact
Matt Shimao
Email: [email protected]
FlexPLM and PTC logo are trademarks or registered trademarks of PTC Inc. in the United States and other countries.
Topics Consumer Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.