#USA #Tempe #Avast #Scam Guardian #Deepfake Guard

Avast Introduces Global Scam Protection Features

Avast, a prominent name in digital security and privacy, part of Gen (NASDAQ: GEN), has recently expanded its services with exciting new features designed to combat the ever-evolving threat of online scams. The company has made Avast Scam Guardian and the latest addition, Deepfake Guard, available internationally. This marks a significant enhancement in the company’s capability to protect users from various digital threats, especially as scam techniques become increasingly sophisticated.

Global Launch of Scam Guardian

The announcement outlined the full international rollout of Avast Scam Guardian and Scam Guardian Pro, now accessible on mobile devices. These tools aim to assist users in identifying and avoiding fraudulent calls, texts, and emails effectively. As scams have proliferated, Avast ensures that individuals can remain vigilant against these deceptive practices, empowering them to recognize the various forms that scams can take.

Introducing the Advanced Deepfake Guard

In addition to the Scam Guardian, Avast also introduces Deepfake Guard, an innovative feature tailored specifically for Windows PCs. This new AI-powered tool leverages advanced algorithms to analyze video content, helping to identify malicious audio or visual manipulations in real time. As deepfakes become more prevalent in the digital landscape, users must have the tools necessary to discern the authenticity of the media they consume.

Leena Elias, Chief Product Officer at Gen, emphasized the growing concern over deepfake technology, stating, "Deepfakes are a severe threat, but they're merely symptoms of a broader issue: deception. AI-driven content itself isn’t harmful, but scammers can exploit it to manipulate trust and create urgency for their schemes. Our Deepfake Guard is designed to help users recognize when content might be altered, aiding them in making safer decisions."

The Rising Threat of Deepfake Scams

With units of the Gen Threat Labs reporting over 159,378 detected instances of deepfake scams in the last quarter of 2025 alone, it’s clear that these techniques are no longer theoretical issues; they are a pressing reality in the digital world. Platforms such as YouTube, Facebook, and X have witnessed a surge in deepfake content used for fraudulent purposes. The challenge for users lies in identifying these deceptive formats, as deepfake scams often blend seamlessly into regular media consumption, making them difficult to spot.

Features and Compatibility

Avast guarantees that the Deepfake Guard feature will work seamlessly on both traditional and high-end Windows PCs. Users with standard specifications are encouraged to opt-in for manual detection, while high-end device users will benefit from automated detection options. The compatibility focuses on advanced AI PCs powered by Intel and Qualcomm technologies to provide maximum effectiveness and minimal impact on system performance.

Moreover, Deepfake Guard is integrated within Avast Premium Security plans, enabling it to support various video platforms, including Facebook, TikTok, Instagram, Twitch, DailyMotion, Vimeo, and YouTube. This wide-ranging support signifies Avast's commitment to protecting users across major media outlets, where scams are frequently encountered.

Conclusion

As digital vulnerabilities multiply, Avast’s global expansion of its Scam Guardian and the introduction of Deepfake Guard represent a critical step in fighting online threats. By empowering users with the necessary tools and raising awareness about the risks associated with deepfakes and other scams, Avast remains a leader in fostering a safer digital environment. With technology evolving at an unprecedented pace, Avast stands firm in its mission to equip individuals with superior security solutions to navigate the complex landscape of digital threats effectively.

For more details on these features, visit Avast's official website.