Introducing SHIRO's Limited Edition Rich Oil-in-Water with Fresh Yuzu Aroma
FAST RESERVE (Advance Reservation for New Products)
This face mist features a high-moisture two-layer formula, combining distilled water2 from blue yuzu peel with 1.5 times the essential oil1 of the Yuzu Oil-in-Water formula, along with yuzu juice3 and seed extract4. Spray it and enjoy the refreshing and tangy aroma characteristic of blue yuzu. The delicate mist hydrates the skin, promoting a healthy, refined appearance. Suitable for face, hair, and body, it’s perfect for combating dryness during the hot and humid seasons.
Using Tips: Using five pumps morning and night can last around 2.5 months. This product not only acts as a toner but also serves as a finishing mist to control shine and stickiness throughout the day.
The development of Blue Yuzu Rich Oil-in-Water began when the popularity of SHIRO's Yuzu series led to shortages of yuzu. The SHIRO team explored new materials and received a suggestion from the producers of Kito Yuzu, Ogon no Mura, to utilize thinned blue yuzus.
Traditionally, yuzus are harvested once they turn yellow. However, the trees are thinned to prevent excess fruit from affecting their growth. This leads to the harvesting of delicate, blue fruits, which, due to their fragility, are often left unused. The creation of Blue Yuzu Rich Oil-in-Water aims to rescue these surplus blue yuzus and transform them into a valued product.
The invigorating scent and essence of the blue yuzu are a tribute to the understanding that even the young fruits possess incredible power and protection. After numerous refinements to the essential oil concentration, the balance of scent and skin absorption was achieved in this final formulation.
This product not only highlights a unique quality they provide but also reflects SHIRO's commitment to sustainable practices in collaboration with its producers. When you experience this rich aroma and refreshing application, take a moment to appreciate the earth’s precious gifts.
This valuable ingredient is known for its rich fragrance and strong acidity, cultivated in a manner that supports tree health during fruit production. The small harvest window of just two weeks before the fruit turns yellow marks this material as exceptionally rare. Rich in vitamins and polyphenols, blue yuzu is celebrated for its invigorating scent and delightful benefits.
Company Overview
For more information, explore SHIRO's official website at SHIRO Official or follow their journey on SHIRO Instagram.
- - July 9, 2026: Launch on SHIRO's online store (10:00 AM) and all SHIRO direct sales outlets.
Product Details
- - Blue Yuzu Rich Oil-in-Water 120mL - ¥11,000 (tax included)
This face mist features a high-moisture two-layer formula, combining distilled water2 from blue yuzu peel with 1.5 times the essential oil1 of the Yuzu Oil-in-Water formula, along with yuzu juice3 and seed extract4. Spray it and enjoy the refreshing and tangy aroma characteristic of blue yuzu. The delicate mist hydrates the skin, promoting a healthy, refined appearance. Suitable for face, hair, and body, it’s perfect for combating dryness during the hot and humid seasons.
How to Use
- - Shake the bottle well to mix both layers.
- - Hold 20cm away from the skin and spray the desired amount, then gently pat it into the skin with your palms.
Using Tips: Using five pumps morning and night can last around 2.5 months. This product not only acts as a toner but also serves as a finishing mist to control shine and stickiness throughout the day.
The Inspiration Behind the Product
The development of Blue Yuzu Rich Oil-in-Water began when the popularity of SHIRO's Yuzu series led to shortages of yuzu. The SHIRO team explored new materials and received a suggestion from the producers of Kito Yuzu, Ogon no Mura, to utilize thinned blue yuzus.
Traditionally, yuzus are harvested once they turn yellow. However, the trees are thinned to prevent excess fruit from affecting their growth. This leads to the harvesting of delicate, blue fruits, which, due to their fragility, are often left unused. The creation of Blue Yuzu Rich Oil-in-Water aims to rescue these surplus blue yuzus and transform them into a valued product.
The invigorating scent and essence of the blue yuzu are a tribute to the understanding that even the young fruits possess incredible power and protection. After numerous refinements to the essential oil concentration, the balance of scent and skin absorption was achieved in this final formulation.
This product not only highlights a unique quality they provide but also reflects SHIRO's commitment to sustainable practices in collaboration with its producers. When you experience this rich aroma and refreshing application, take a moment to appreciate the earth’s precious gifts.
Ingredients
- - Blue Yuzu - sourced from Ogon no Mura in the Kito region of Tokushima
This valuable ingredient is known for its rich fragrance and strong acidity, cultivated in a manner that supports tree health during fruit production. The small harvest window of just two weeks before the fruit turns yellow marks this material as exceptionally rare. Rich in vitamins and polyphenols, blue yuzu is celebrated for its invigorating scent and delightful benefits.
Company Overview
- - Name: SHIRO Co., Ltd.
- - Location: 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061, Japan
- - Established: October 23, 1989
- - CEO: Takahiro Fukunaga
- - Business Focus: SHIRO brand planning, development, manufacturing, sales, and store management.
For more information, explore SHIRO's official website at SHIRO Official or follow their journey on SHIRO Instagram.
Topics Consumer Products & Retail）
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