Celebrating 15 Years of Impact: SideCar Public Relations Evolves with New Leadership

On January 27, 2026, SideCar Public Relations, a strategic communications firm situated in Denver, celebrated its 15-year anniversary, marking a significant milestone in its journey through the realms of economic development, commercial real estate, and placemaking. Since its inception in 2011, the firm has played a crucial role in shaping narratives and fostering relationships that advance projects essential for community growth and enhancement of public spaces.

SideCar PR has not only witnessed; it has actively participated in the evolution of the communities it serves. Throughout various economic cycles and the changing landscape of the industry, SideCar has remained a reliable ally for developers, municipalities, nonprofits, and civic leaders alike. Sarah Cullen, the founder and newly appointed CEO, stated, "Our work has always lived at the intersection of land use, development, placemaking, and economic development. The insights gained over these years helped us forge strong communication strategies, which are critical for driving projects forward."

With this anniversary comes a refreshed brand identity aimed at symbolizing the firm's growth and adaptability in a dynamic environment. As part of its strategic evolution, SideCar PR has introduced a revamped leadership structure. Sarah Cullen’s new role reflects her comprehensive vision and dedication to steering the company's strategy and culture into the future. Additionally, Alexis Jarvis has been promoted to President of SideCar PR, acknowledging her invaluable contributions in operations and client services throughout the past 13 years.

To further solidify its commitment to internal growth and talent retention, several promotions were announced. Brad Todd has stepped into the role of Senior Creative Director, while Lizzy Mahan and Sammie Mason have been promoted to Senior Account Director and Account Director, respectively. This initiative exemplifies SideCar’s dedication to nurturing its team, ensuring the continuation of quality service for clients navigating the complexities of development and engagement.

As SideCar PR steps into this new chapter, the firm aims to leverage its enhanced identity and leadership to deepen its impact on community development. The company’s emphasis on collaboration and communication will continue to drive its efforts in helping clients shape their narratives. From transformative developments to civic engagement undertakings, SideCar PR remains committed to delivering integrated strategies essential for measurable success.

Explore more about SideCar PR, its services, and its team by visiting www.sidecarpr.com.

About SideCar Public Relations

SideCar PR is a full-service communications agency based in Denver, recognized for its expertise in economic development, commercial real estate, and placemaking initiatives. Since its establishment, it has aided clients in crafting compelling stories and building pivotal relationships that facilitate project advancement. With an extensive suite of in-house capabilities ranging from public relations to digital communications, SideCar PR is dedicated to devising comprehensive strategies that foster connection and yield tangible results.