#Japan #Tokyo #Ajinomoto #Chotoku #Golden Fried Rice

Discover the Allure of 'Ura Chotoku'

In celebration of the new 'Golden Fried Rice' frozen product crafted under the supervision of the renowned egg fried rice establishment, Chotoku, Ajinomoto Frozen Foods launches a limited-time pop-up called 'Ura Chotoku.' From September 7th (Monday) at 5:30 PM to September 8th (Tuesday) at 5:30 PM, this exclusive event will allow food enthusiasts to indulge in the cherished flavors of Chotoku without having to wait in line. Located in Bunkyo, Tokyo, this pop-up will feature an ambiance that reflects the rich culinary tradition of Chotoku, including original staff aprons and unique dishes.

What is 'Golden Fried Rice'?

With the recent increase in rice prices and a growing recognition of the convenience of frozen rice, there is a burgeoning demand for high-quality frozen rice dishes. The frozen fried rice market has seen an emergence of products favored for their robust flavors, yet a significant portion of customers (about 35%) express a desire for a more subtly refined taste. To address this need, Ajinomoto's development team collaborated extensively with the award-winning Chotoku restaurant to create a sophisticated frozen fried rice dish.

The standout feature of 'Golden Fried Rice' is its refined flavor that comes from a minimalist approach. The dish is characterized by a delightful combination of egg richness, fluffy texture, and a nuanced taste that elevates the traditional approach of fried rice. Utilizing unique techniques and special fragrant oil, this dish achieves a lightness while still providing a deeply satisfying flavor for the palate, making it a culinary delight.

'Ura Chotoku' Event Details

The 'Ura Chotoku' pop-up encourages customers to experience the exquisite egg fried rice crafted by Chotoku any time during its 24-hour operation. With a full menu dedicated to this special fried rice, attendees will enjoy a unique dining experience unlike any other. Plus, stylish decorations and the ambiance exclusive to 'Ura Chotoku' will immerse guests in a world dedicated to this culinary art.

Event Information

1. Date & Time: September 7th (Monday) 5:30 PM - September 8th (Tuesday) 5:30 PM (Last Order at 5:00 PM)
- Note: Changes or cancellations may occur due to inclement weather.
2. Location: Chotoku Restaurant (1-10-5 Mukouka, Bunkyo, Tokyo)
3. Access: 2-minute walk from Hon-Komagome Station (Exit 1) on the Tokyo Metro Namboku Line (MAP)
4. Menu: One serving of 'Golden Fried Rice' (approx. 200g) + one frozen packet for 400 yen (tax included).
- The fried rice will be handed out in a frozen state.
- Regular menu items will not be available.
5. Seating: 20 seats available
6. Reservations: Not accepted
7. Payment Options: Cash, credit cards, and some cashless payments.
8. Inquiry Form: Ajinomoto Inquiry

Product Overview

The 'FRESH FROZEN AJINOMOTO®' 'Golden Fried Rice' comes in a 400g package. This product captures the essence of Chotoku's culinary excellence, providing a minimalist yet sophisticated flavor profile that stands apart in the frozen food market. It showcases the golden hue typical of egg fried rice, with an emphasis on egg richness, and achieves a fluffy, separated texture that delights the senses.

Cooking Instructions

• - Can be prepared using a microwave or frying pan.

For more information on this product, please refer to the official press release. For customer inquiries, please contact Ajinomoto Frozen Foods customer service at their toll-free number 0120-303-010.