#Japan #Shibuya #SAICHA #Tea Seeds #La Carpe Fest

Saicha's Innovative Approach at La Carpe Fest 2026

As the global focus shifts towards sustainability, Saicha, a skincare brand by PS International, is taking significant steps to address supply limitations of rare tea seeds, particularly from abandoned agricultural lands. The brand is set to present a rebranding strategy at the "My Organic Friends Fes 2026" (La Carpe Fest 2026), happening from May 22 to May 24 at WITH HARAJUKU HALL.

The event promotes a lifestyle emphasizing sustainability and wellness in beauty, enabling attendees to appreciate the value of their choices through experiential learning. Saicha will primarily focus on redesigning its distribution methods to adapt to limited natural resources, ensuring a limited product rollout that aligns with the brand's commitment to sustainability.

Event Details

On May 22, the first day will cater to media and business discussions, allowing key stakeholders to engage in meaningful conversations about the future of sustainable practices in the beauty industry. For the following days, May 23 and May 24, the festival will open to the public, offering consumers the chance to purchase products directly from Saicha's booth #36.

The La Carpe Festival embodies the idea that individual choices contribute to a larger purpose concerning our social and environmental futures. Saicha embraces this philosophy with its rebranding initiative, aiming to encapsulate the essence of sustainability in every product.

The Unique Ingredient – Tea Seeds

Saicha’s formulation centers around the unique and rare tea seeds sourced from Shizuoka Prefecture, Japan—the country’s prime tea-growing region. The tea seeds, impacted by climate change, have become increasingly scarce, which necessitates Saicha’s shift in strategy to maintain both quality and exclusivity. With a focus on quality over quantity, Saicha intends to preserve the integrity of its products while adapting to the ecological constraints posed by climate parameters.

Each emblematic CH Facial Oil produced by Saicha harnesses the benefits of the tea seeds, where a mere two seeds yield a drop of precious oil. This meticulous extraction process ensures the oil's quality while making the production as eco-friendly as possible. Furthermore, this facial oil has been tested to reduce the appearance of fine lines caused by dryness, nourishing and hydrating the skin effectively.

Transitioning to Limited Availability

From May 23, 2026, onward, Saicha will move away from broader distribution networks, instead opting for a more controlled sales approach that emphasizes limited availability. This change is not merely an aspect of marketing, but a fundamental strategy aimed at preserving rare resources and ensuring that every product remains a luxury offering. The rebranding embodies the philosophy of “natural beauty,” striving to reflect the natural energy of resources directly onto the skin of individuals.

Commitment to Sustainability

As part of PS International, founded in 1988, Saicha represents over 35 years of dedication to beauty and health while embracing ethical practices. The company has developed a range of products over the years, contributing to the organic market and advocating for environmental consciousness. By creating products derived from upcycled materials like tea seeds from abandoned farmland, Saicha is setting new standards in the beauty industry for sustainability.

The future looks bright for Saicha as it progresses into this new chapter, prioritizing the deepening of values rooted in nature. The brand aspires to become a beloved name among consumers who appreciate ethical practices and the harmony between nature and personal well-being. With the launch at La Carpe Fest 2026, Saicha marks a significant milestone in its journey towards sustainable beauty.

For more information about the event, visit La Carpe Fest Official Site and for product details, check out Saicha's Official Website.