#Japan #Tokyo #Tohoku Electric #Harmmo #Motion

Tohoku Electric Co. and Motion's Collaboration for a Sustainable Future

Tohoku Electric Power Company has recently announced a strategic partnership with Motion, a company based in Bunkyo, Tokyo, to enhance mobility solutions aimed at achieving a carbon-neutral society. This collaboration emphasizes the electrification of mobility across the six prefectures of Tohoku and Niigata, leveraging Tohoku Electric's innovative mobility solution service, "Harmmo." This service will facilitate the integration of Motion's "Optiev EV Shift Support Service," providing essential insights into the operational status of existing company vehicles as well as guidance on switching to electric vehicles (EVs).

Partnership Overview

The necessity for electrification of company and public vehicles is escalating in response to the pressing need for a carbon-neutral society. Organizations must navigate specific challenges, such as determining the optimal types and quantities of EVs, the layout of charging infrastructure, impacts on operational workflow, and requisite expertise in deploying EVs and charging stations. Close examination of existing vehicle operation data is critical for an objective evaluation of these challenges.

Tohoku Electric aims to utilize its extensive knowledge gained through experience in the electric utility sector and its initiatives related to the electrification of corporate vehicles and pilot projects involving EV buses. The company is committed to realizing a sustainable transportation system by facilitating the widespread adoption of EVs in Tohoku and Niigata. They recognized that analyzing the operational data of existing vehicles was vital for developing effective EV introduction strategies.

On the other hand, Motion has been at the forefront of providing solutions for social challenges by implementing advanced data analytics and optimization techniques since its inception. Through its "Optiev EV Shift Support Service," it has already assisted enterprise customers in assessing the feasibility of EV adoption, optimal vehicle selection, and charging operations.

Enhancing Mobility Solutions with Collaborative Strengths

By leveraging the unique strengths of both companies, this partnership seeks to create a robust support framework to address challenges faced during EV adoption effectively. Tohoku Electric’s offerings encompass three services under the Harmmo banner: "Harmmo Zero," "Harmmo EV Bus," and "Harmmo Support." It is within the framework of "Harmmo Support" that Motion’s "Optiev EV Shift Support Service" will be integrated as an OEM solution, aiming to foster the electrification of mobility solutions in the Tohoku region.

Service Overview

• - Harmmo Zero: Tailored for businesses and municipalities, this service provides initial cost-free consultation along with the design and installation of charging infrastructure by Tohoku Electric.
• - Harmmo EV Bus: This service proposes optimal EV bus adoption strategies while taking into account their high-capacity batteries and rapid charging requirements for efficient operations.
• - Harmmo Support: This service focuses on analyzing the operational status of current fleets, providing recommendations for switching to EVs, suggesting the best EV models, and assessing fleet reduction options.

Looking Ahead

Moving forward, the partnership aims to leverage Motion’s expertise in optimization techniques alongside the advantages of its EV shift support services and EV charging scheduling optimization through the "Optiev Web Service." By applying their insights and technologies, they are committed to addressing operators' challenges related to EV charging and utilization. Furthermore, strengthening collaboration with various partner enterprises will allow them to provide comprehensive support for customers’ transitions to electric mobility and contribute significantly to societal decarbonization efforts.

For further details, you can refer to the press release from Tohoku Electric and explore product information via the Optiev website. Companies looking to engage with the Mobility Team at Motion can reach out via the provided contact email.

Contact Information:

• - Company: Motion EV & Mobility Team
• - Email: [email protected]
• - Contact Person: Wada