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Sheffield Financial and Polaris: A Partnership for Progress

In the ever-evolving world of powersports, financing plays an essential role in helping customers acquire their desired vehicles. This is where the collaboration between Sheffield Financial, a division of Truist Bank, and Polaris Inc., a leader in the powersports industry, shines. Announced on April 8, 2025, these two companies have confirmed the extension of their retail financing partnership that originally kicked off in 2009. This renewed agreement signifies a strong commitment from both parties to enhance the customer experience through innovative financing options.

The Benefits of Partnering with Sheffield Financial

Polaris dealers stand to gain significantly from the resources and tools that Sheffield Financial provides. The partnership not only allows access to competitive installment financing but also equips dealers with advanced digital tools that simplify the buying process for customers. This not only streamlines operations but also enhances customer satisfaction.

Dealer-Focused Technology

One of the standout features of the partnership is the online dealer portal provided by Sheffield Financial. This platform equips Polaris dealers with essential digital tools such as prequalification technology and QR codes. These tools enable prospective buyers to evaluate their financing options without impacting their credit scores. This level of accessibility makes the transition to formal financing at Polaris dealerships much simpler.

Speed and Simplicity in Transactions

Time efficiency is crucial in the retail environment, and Sheffield Financial delivers on this front. With fast approval processes and easy-to-understand contracts, the financing and insurance departments at Polaris dealerships can execute sales effortlessly throughout the week. This speed not only enhances the customer experience but also allows dealers to close sales quicker.

Flexible Financing Options

Understanding the diverse needs of their customers, Sheffield Financial offers a range of flexible financing solutions tailored for both new and pre-owned Polaris products. Clear, competitive terms allow enthusiasts to embark on their adventures with manageable monthly payments, making powersports accessible to a broader audience.

Dedicated Support for Dealers

To ensure that Polaris dealers can finalize sales effectively, Sheffield Financial provides ongoing support from specialists. With dedicated underwriters available every day of the week, dealers have the resources they need to navigate financing intricacies and support their customers.

A Commitment to Customer-Centric Solutions

Susan Andersson, head of national accounts at Sheffield Financial, emphasized the value of this partnership by stating, "Polaris is a valued partner in our mission to deliver a flexible, convenient, and friendly financing experience to powersports customers." Such statements highlight the shared ideals between Sheffield Financial and Polaris regarding customer service and satisfaction.

Polaris’s Chief Financial Officer, Bob Mack, also reinforced the importance of this relationship, indicating that the extended partnership reflects both companies’ commitment to delivering comprehensive financial solutions to their network of dealers. This collaboration aims to support growth, ensuring that dealers can thrive in a competitive market while delivering exceptional service to buyers.

About Sheffield Financial and Polaris

Established 32 years ago, Sheffield Financial has become a reputable leader in installment financing for the marine, powersports, compact tractor, outdoor power equipment, and trailer industries. With its backing from Truist Bank, Sheffield offers straightforward financial solutions tailored to the needs of dealers across the United States.

On the other hand, Polaris Inc. has made its mark in the powersports industry since its founding in 1954. Its diverse product portfolio includes off-road vehicles, snowmobiles, and motorcycles. The company's commitment to innovation and customer satisfaction has solidified its place as a leader in the industry, serving nearly 100 countries worldwide.

Conclusion

The renewed partnership between Sheffield Financial and Polaris exemplifies the power of collaboration in enhancing the retail experience in the powersports sector. By combining innovative financing solutions with exceptional service, both companies are committed to ensuring that customers can turn their powersports dreams into reality. As they move forward together, their collective aim remains clear: to equip dealers and customers alike with the tools they need to thrive in today's competitive market.