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G-SHOCK at COUTURE 2025: Unveiling Luxury in Timekeeping

G-SHOCK, the iconic watch brand known for its innovative durability, is set to make a significant impression at COUTURE 2025, taking place from June 4 to June 8, 2025. This premier event in the luxury jewelry and timepiece industry offers the perfect venue for showcasing G-SHOCK’s elevated timepieces from its renowned MR-G collection.

Elevating Timepieces to an Art Form

This year, G-SHOCK plans to present an array of its latest models that are the result of combining cutting-edge technology with traditional Japanese craftsmanship. The new MR-G line features outstanding pieces such as the MRGB2100R-2A, MRGB2100B-1A, and MRGB2100D-1A. These watches represent a harmonious blend of typical G-SHOCK resilience and the elegant artistry inspired by _kigumi_, a classic Japanese woodworking method that creates durable structures without the use of nails.

The design ethos of the MR-G collection emphasizes both strength and precision, capturing the essence of G-SHOCK's philosophy. Each model is crafted from premium materials, embodying both luxury and functionality, and is finished with exquisite details that enhance their aesthetic appeal.

In addition to these prominent models, the MR-G digital icons—the MRGB5000B-1 and MRGB5000D-1—will be on display. These timepieces commemorate G-SHOCK's original silhouette while incorporating high-grade materials and masterful craftsmanship to appeal to a modern audience. Constructed from lightweight titanium and featuring sophisticated components such as Sallaz polished surfaces and sapphire crystals, they achieve a balanced combination of durability and sophistication.

Embracing Art in Timekeeping

As part of its participation, G-SHOCK will also launch a fresh artistic initiative titled “Making Art with MR-G.” This project seeks to collaborate with contemporary artists who will reinterpret the MR-G collection through their unique creative expression. The first collaboration will feature the talented artist Genta Ishizuka, who is celebrated for his innovative use of traditional urushi lacquer. Ishizuka's one-of-a-kind lacquer work draws inspiration from the latest model, MRGB2100B, constructed with the remarkable COBARION® alloy, which is notably four times stronger than standard titanium.

Focused on creativity and collaboration, this initiative aims to extend its influence beyond mere horology by promoting innovation across art, technology, and design realms. G-SHOCK looks forward to unveiling more collaborations in the future, further broadening the scope of this artistic endeavor.

A New Chapter in Luxury Timepieces

G-SHOCK’s appearance at COUTURE 2025 signifies a pivotal moment in the brand’s journey, showcasing its evolution from a brand synonymous with durability to a serious player in luxury watchmaking. Known traditionally for its strength and innovation, G-SHOCK is setting out to redefine expectations in the high-end watch sector through a combination of advanced engineering, refined design, and impeccable craftsmanship.

With these luxury offerings, G-SHOCK is creating a new standard for collectors and aficionados alike, embodying resilience without compromising on style. The brand perfectly exemplifies the integration of new technology with heritage, pushing the boundaries of what a timepiece can represent.

For anyone interested in discovering G-SHOCK's impressive range of products, more information can be found at gshock.casio.com/us. It’s a demonstration of how G-SHOCK continues to champion the mantra, ‘Never, never give up,’ through innovation, creativity, and craftsmanship.

Note: COBARION® is a registered trademark of the Iwate Industry Promotion Center and is exclusively manufactured by Eiwa Co., Ltd.