Equinox Welcomes Bindu Shah as New Chief Marketing and Digital Officer
Equinox, known for its luxury lifestyle brand, has announced the significant appointment of Bindu Shah as Chief Marketing Officer and Chief Digital Officer. In this pivotal role, Shah will oversee the creation and implementation of the company's marketing and digital strategies, aiming to boost brand recognition and enhance member acquisition and retention through integrated experiences.
Shah's most recent position was Executive Vice President, Global Chief Marketing Officer and Chief Digital Officer at Tory Burch. Here, she made a notable impact, previously serving in senior roles at notable brands like Sephora and Gilt Groupe. This historical background places her as a key player in the luxury lifestyle arena, where understanding of consumer behavior and market trends is crucial.
Marc Mastronardi, President of Equinox, expressed enthusiasm about Shah’s appointment, stating, "As an iconic global brand, we continuously push the boundaries of what's possible. With Bindu's leadership, we will accelerate our growth and continue to strengthen our brand and community." This sentiment highlights the importance of Shah’s strategic vision in the company’s future development.
With an impressive track record, Shah has exemplified effective brand leadership through her innovative marketing strategies that have fueled engagement and conversion across various channels. Her experience with data-driven insights and digital initiatives underscores her capability in steering the brand in a competitive marketplace.
Shah’s career began in Investment Banking at Morgan Stanley, where she developed a strong analytical foundation. She holds a Bachelor’s degree from Barnard College at Columbia University, as well as an MBA from Harvard Business School, credentials that further cement her expertise in consumer and retail landscapes.
Equinox itself, founded in 1991, was established under the belief that fitness empowers individuals and fosters robust communities. Over the past three decades, Equinox has redefined what luxury fitness entails, managing over 100 full-service fitness clubs in major U.S. cities such as New York, Los Angeles, Miami, and San Francisco, and internationally in London, Toronto, and Vancouver. Each location is carefully designed, offering a luxurious environment that promotes holistic fitness.
The company emphasizes core principles such as Movement, Nutrition, and Regeneration, and is underpinned by a Health Advisory Board comprising industry-leading experts. Equinox provides a comprehensive approach to fitness, inclusive of various services such as signature group fitness classes, personal training, spa services, apparel, unique travel experiences, and food and beverage options.
The strategic hiring of Bindu Shah is expected to usher in a new era of innovation for Equinox, combining creativity and community with performance to continually elevate the brand's presence in a saturated market. With her at the helm, stakeholders and members alike can anticipate exciting developments as Equinox further adapts to the evolving consumer landscape.
Shah's most recent position was Executive Vice President, Global Chief Marketing Officer and Chief Digital Officer at Tory Burch. Here, she made a notable impact, previously serving in senior roles at notable brands like Sephora and Gilt Groupe. This historical background places her as a key player in the luxury lifestyle arena, where understanding of consumer behavior and market trends is crucial.
Marc Mastronardi, President of Equinox, expressed enthusiasm about Shah’s appointment, stating, "As an iconic global brand, we continuously push the boundaries of what's possible. With Bindu's leadership, we will accelerate our growth and continue to strengthen our brand and community." This sentiment highlights the importance of Shah’s strategic vision in the company’s future development.
With an impressive track record, Shah has exemplified effective brand leadership through her innovative marketing strategies that have fueled engagement and conversion across various channels. Her experience with data-driven insights and digital initiatives underscores her capability in steering the brand in a competitive marketplace.
Shah’s career began in Investment Banking at Morgan Stanley, where she developed a strong analytical foundation. She holds a Bachelor’s degree from Barnard College at Columbia University, as well as an MBA from Harvard Business School, credentials that further cement her expertise in consumer and retail landscapes.
Equinox itself, founded in 1991, was established under the belief that fitness empowers individuals and fosters robust communities. Over the past three decades, Equinox has redefined what luxury fitness entails, managing over 100 full-service fitness clubs in major U.S. cities such as New York, Los Angeles, Miami, and San Francisco, and internationally in London, Toronto, and Vancouver. Each location is carefully designed, offering a luxurious environment that promotes holistic fitness.
The company emphasizes core principles such as Movement, Nutrition, and Regeneration, and is underpinned by a Health Advisory Board comprising industry-leading experts. Equinox provides a comprehensive approach to fitness, inclusive of various services such as signature group fitness classes, personal training, spa services, apparel, unique travel experiences, and food and beverage options.
The strategic hiring of Bindu Shah is expected to usher in a new era of innovation for Equinox, combining creativity and community with performance to continually elevate the brand's presence in a saturated market. With her at the helm, stakeholders and members alike can anticipate exciting developments as Equinox further adapts to the evolving consumer landscape.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.