Willow and Canopie Join Forces to Donate Maternal Mental Health Support for Mother's Day

Willow and Canopie Unite for Maternal Mental Health

In a pioneering move to address a crucial aspect of maternal wellness, Willow Innovations, Inc. has announced a partnership with Canopie, targeting maternal mental health during the lead-up to Mother's Day. Willow, renowned for its innovative solutions in the breastfeeding space, has committed to donating a remarkable 1 million hours of personalized maternal mental health support to new mothers across the United States.

The partnership comes in light of staggering statistics from Postpartum Support International, which reveal that approximately one in five women experiences Perinatal Mood and Anxiety Disorders (PMADs) during and after pregnancy. PMADs are identified as the most prevalent complication arising from childbirth, yet only about 15% of affected women receive the treatment they need. Recognizing this significant gap, Willow and Canopie aim to facilitate access to expert, evidence-based care and support for new mothers navigating the postpartum experience.

As part of this initiative, starting immediately and continuing through May 31, 2025, mothers can access a rich selection of Canopie's cognitive behavioral services at no charge. This includes comprehensive behavioral health assessments to tailor personalized support plans, as well as a series of on-demand therapeutic programs and live clinician-led classes designed to enhance emotional wellbeing.

Sarah O'Leary, the CEO of Willow and a mother of two herself, emphasizes the urgency of this issue. "The rates of PMADs and the lack of access to quality mental health care for mothers are critical challenges we must address. This Mother's Day, we're offering something far more meaningful than flowers—real, actionable solutions for maternal mental wellness. Our partnership with Canopie is intended to change the conversation around maternal mental health support and improve outcomes for mothers facing PMADs."

This initiative is not only an act of goodwill, but it also aligns with Willow’s ongoing mission since its establishment in 2014 to elevate the maternal experience. By developing products that alleviate the pressures associated with breastfeeding and actively advocating for maternal health policies in Washington D.C., Willow is dedicated to the cause. The collaboration with Canopie exemplifies a shared vision of better support for mothers grappling with the unique stresses and mental health challenges of parenthood.

The Canopie program integrates insights and strategies from leading perinatal psychologists, medical professionals, and mothers, and boasts impressive success metrics. According to program data, an overwhelming 98% of mothers who completed Canopie programs reported a positive change in their emotional health. Furthermore, 79% of those who presented signs of depression noted a clinically significant enhancement in their mood post-program.

Anne Wanlund, the Founder and CEO of Canopie, reflects on the importance of routine mental health support: "Mental health care should be as standard as prenatal vitamins. Many maternal health complications can be mitigated through early detection and proactive measures. Our partnership with Willow is a vital step toward destigmatizing mental health issues for mothers, providing them with the accessible support they truly deserve."

Additionally, Willow's Mother's Day campaign emphasizes creating safe online spaces where mothers can access valuable mental health resources, fostering community dialogue about mental health needs throughout the postpartum journey. Actress and entrepreneur Ashley Tisdale has also joined forces with Willow to highlight the importance of maternal mental health care, drawing upon her personal experiences with anxiety.

"Navigating motherhood has exposed me to the challenges of mental health that often go unnoticed. The collaboration between Willow and Canopie represents a significant step in offering critical resources and creating a supportive network for moms," Tisdale asserts.

Mothers interested in joining the conversation about maternal mental health are encouraged to engage on social media platforms like Instagram and Facebook, alongside exploring Willow’s partnership with Canopie for free support through Onewillow.com.

Willow Innovations, Inc. continues to redefine the maternal experience with innovative products, including the acclaimed Willow 360® and Willow Go® breast pumps, and remains committed to reshaping the conversation around maternal health, ensuring moms receive the care they need.

For further information, visit onewillow.com and join the vibrant community championing maternal wellbeing on social media.