Ripley PR Enhances Leadership to Propel Growth and Sector Specialization

Ripley PR Strengthens Leadership Team for Growth

Ripley PR, a renowned national public relations firm with a focus on residential and commercial skilled trades, B2B technology, and franchising, has recently realigned its leadership framework to drive sustained growth while enhancing its specialization in essential industry sectors. This strategic move is significant for Ripley PR as it aims to deepen its expertise and solidify its position within the market.

On December 4, 2025, Ripley PR announced the appointment of two managing directors: Anthony Cloud and Grayson Shockley. These appointments come at a crucial time as the agency aims to bolster its client service capabilities and refine its public relations approach tailored to diverse industries.

Leadership Changes and Strategic Focus

Anthony Cloud, who joined Ripley PR in October 2020, has been pivotal in developing strong relationships with clients and driving positive outcomes. He moves into the role of Managing Director for B2C and Franchising, a promotion that acknowledges his impactful leadership style, which has significantly benefitted home service contractors and franchise brands.

Grayson Shockley, another veteran of the agency with eight years of experience, takes on the role of Managing Director for B2B. Shockley has been instrumental in guiding campaigns for manufacturing, home service vendors, and construction technology, showcasing his commitment to delivering targeted strategies for clients in these sectors. His expanded role is expected to further enhance Ripley PR's ability to craft customized solutions that meet the specific needs of its clients.

A Vision for Future Growth

Heather Ripley, the founder and CEO of Ripley PR, highlighted that this new leadership structure is designed to prepare the company for the next growth phase. By organizing the leadership team around key industry verticals, Ripley PR aims to empower its teams to delve deeper into the industries they serve. This approach ensures that specialists can provide unmatched insights and value to clients, reinforcing the agency's reputation and capabilities.

Earlier in the year, Ripley PR rolled out Adventure PR, a new division that focuses on outdoor, RV, and adventure travel brands. This initiative, alongside their existing agency division, Orange Orchard, which champions animal advocacy and environmental causes, illustrates Ripley PR's commitment to marrying in-depth industry knowledge with purpose-driven storytelling.

The agency's ongoing efforts to enhance its leadership and expand specialized services exemplify its commitment to providing impactful, data-driven results. As Ripley PR continues to evolve, it strives to support clients in growing their businesses while maintaining authentic communication lines and solid industry leadership.

About Ripley PR

Ripley PR has established itself globally as a top-tier B2B public relations agency, specializing in home services, building trades, manufacturing, and franchising. The firm has received notable recognition, including a spot in Newsweek's list of Top PR Agencies of 2024 and accolades as the Best Communications/PR Agency in 2025 from the Merit Awards. The agency offers a comprehensive suite of strategic communication services, such as crisis management, media relations, and award recognition, ensuring that clients receive exceptional branding and storytelling capabilities.

With dedicated divisions like Adventure PR and Orange Orchard, along with membership in The Worldcom Public Relations Group, Ripley PR exemplifies expertise in delivering compelling narratives and measurable results. For further details, visit www.ripleypr.com or call (865) 977-1973.