Major Auction of Novelis Surplus Assets Set to Transform Industrial Equipment Market

Exciting Auction Announcement



Holland Industrial Group and PPL Group are thrilled to unveil a significant two-day auction event, set to feature surplus assets from Novelis, one of the world's premier producers of flat-rolled aluminum and the largest aluminum recycler globally. The auction is tailored for businesses in manufacturing, recycling, and fabrication sectors, presenting an unmatched chance to acquire high-quality industrial machinery at competitive prices.

Auction Details


The auction is organized as a two-part event:
  • - Day 1: Live Webcast Auction
- Date: Wednesday, March 5, 2025
- Time: 11:00 AM ET
- Location: Buckhannon, WV
  • - Day 2: Online-Only Auction
- Date: Thursday, March 6, 2025
- Time: Bidding closes at 11:00 AM ET
- Location: Clayton, NJ

Featured Assets


Participants can look forward to a diverse range of premium assets available for bidding, ensuring that there’s something for everyone in the industrial field. These include:
  • - Tension Leveling Line
  • - Cold Rolling Mills
  • - Annealing Furnaces
  • - 2021 GPS 802CXL Automatic Baler and over 150 Spare Rolls
  • - Forklifts and Golf Carts
  • - Bridge and Jib Cranes
  • - Various Toolroom Equipment and much more!

Why Attend?


According to Alex Holland, President of Holland Industrial Group, “This auction presents a rare opportunity to purchase top-tier industrial equipment sourced from a highly regarded name in aluminum manufacturing.” The collaboration with PPL Group aims to ensure these valuable assets are available to the right buyers, enhancing their operations with exceptional value and unparalleled quality.

Seamless Bidding Experience


Holland Industrial Group and PPL Group leverage their decades of experience in industrial auctions to provide an efficient and transparent bidding process. Interested bidders can access detailed asset listings, arrange for inspections, and follow clear bidding procedures to facilitate their purchases.

Registration Information


To explore the full list of available assets, register for the auction, and receive bidding instructions, visit hollandindustrialgroup.com or reach out to Shawn Gaffney at [email protected] or 562-480-3041.

About the Companies


Holland Industrial Group specializes in asset liquidation and auction services for industrial equipment. With a global reach, they offer tailored solutions for surplus asset management across various industries.

PPL Group is renowned for its leadership in industrial auctions and asset management, delivering customized solutions aimed at maximizing the value of surplus assets for companies in diverse sectors.

This two-day auction event is one not to be missed by anyone in the industrial space, offering a unique chance to enhance operations and investment in high-quality machinery. Be sure to mark your calendars and prepare to bid on essential equipment that can take your business to the next level!

Topics Consumer Products & Retail)

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