#Japan #Fujisawa #Enoshima #THE WHY HOW DO #NAMIFES 2025

THE WHY HOW DO COMPANY Supports NAMIFES 2025

THE WHY HOW DO COMPANY (also known as WAIHAU), headquartered in Shinjuku, Tokyo, is pleased to announce its sponsorship of the upcoming NAMIFES 2025. This music festival will take place on August 23, 2025, at the special stage on Katase Higashihama Beach in Fujisawa, Kanagawa Prefecture, and will be presented by JAM WARNING in collaboration with the Naniwa Cultural Channel.

Background and Objectives of the Sponsorship

The sponsorship is part of WAIHAU’s strategic initiative to expand marketing strategies across various sectors, particularly in the realm of entertainment. The decision was made with the following marketing strategies in mind:

1. Cross-Promotion Strategy: Collaborating with our subsidiary, Shibuya Meat Alley, to create a mutual customer acquisition effect between the "Meat Beach BBQ" in Yuigahama Beach and the Enoshima area, aiming for increased brand awareness throughout the Shonan region through community-oriented marketing.

2. Experience Value Branding through Music and Food: Developing a novel customer experience model that combines music with food, promoting the Meat Beach BBQ to festival attendees to present a lifestyle that connects urban and seaside experiences.

3. Enhancing Engagement with Generation Z: Maximizing brand exposure opportunities for younger audiences within the music festival environment, promoting organically generated content by Gen Z users on social media, and establishing new marketing methodologies blending Shibuya and Shonan cultures.

4. Cultural Fusion Marketing Strategy: Building a cultural bridge between Kansai and Kanto regions through collaboration with the Naniwa Cultural Channel, merging Osaka's reggae music culture with the seaside culture of Shonan, and creating new experience values to form a nationwide fan community.

5. Seasonal Marketing Deployment: Leveraging the rarity of summer events for promotional effectiveness, utilizing event-linked campaigns for concentrated short-term brand recognition and engagement enhancement.

NAMIFES 2025 Event Details

• - Event Name: NAMIFES 2025
• - Organizer: JAM WARNING presents, supported by the Naniwa Cultural Channel
• - Date: August 23, 2025, from 11 AM to 5 PM
• - Location: Special stage at Katase Higashihama Beach, Fujisawa, Kanagawa Prefecture
• - Expected Performing Artists: t-Ace, JUMBO MAATCH, YOYO-C, AICHIN, CORN HEAD, GIPPER, HIBIKILLA, ONGYA, SHUN, WARSAN, Matsubou Kuri, AKASHINGO, Cyber-G, ICHINO, RIVA RUN BIRD, SHAMA-ZO, T-MAN, ZEEVEL, aami with STUDIO JEUNESSE, Aaayah, Budy Chan & IYONA, CAPTAIN-C, 20XX, INFINITY16, KING LIFE STAR, AKINO from DELTA FORCE, BELLYAS CREW, JAM WARNING, LONG BEACH WAR CRY, and much more.

Expected Outcomes of the Sponsorship

With this sponsorship, several specific marketing impacts are anticipated:
1. Broadening Brand Recognition: Direct exposure to thousands of attendees at the music festival, enhancing brand awareness, particularly among younger audiences.
2. Establishing a Business Foundation in the Shonan Area: Strengthening partnerships with the Meat Beach BBQ initiative in the Enoshima and Yuigahama areas.
3. Effective Entertainment and Food Fusion Marketing: Gathering and analyzing consumer behavior data from festival-goers to validate new customer pathways connecting festival experiences with seaside accommodations.
4. Constructing a Nationwide Expansion Model through Cultural Collaboration: Partnering with the Naniwa Cultural Channel to reach fan bases in the Kansai region and establish a brand recognition framework across regions.
5. Developing Seasonal Promotion Models: Conceptualizing, executing, and measuring the effectiveness of event-linked campaigns to create a structured marketing framework applicable to other seasons and regions.

Representative Comment

Shingo Kameda, CEO, shared, "We are thrilled to support the incredible NAMIFES music festival. Collaborating with the Naniwa Cultural Channel allows us a unique opportunity to connect the cultural landscapes of Kanto and Kansai. Music has the power to connect people across generations and regions, and through our Meat Beach BBQ initiative in the Shonan area, we aim to offer new experiences that blend Osaka's reggae culture with the seaside lifestyle of Shonan. We look forward to exploring the potential of new marketing opportunities through the energy created by various cultures, artists, and attendees in the beautiful summer sea of Enoshima."

Future Expectations

Currently, we believe this initiative will have minimal impact on our group’s performance. However, should any significant developments arise, we will promptly share updates.

About THE WHY HOW DO COMPANY

• - Location: 22 Aizumicho, Shinjuku, Tokyo, 3rd Yamada Building
• - Established: July 2004
• - Listed: October 2006, TSE Standard (3823)
• - CEO: Shingo Kameda
• - Business Activities: Investment business, management guidance to subsidiaries
• - Website: WAIHAU Official Site

Contact Information

For inquiries, please visit: WAIHAU Inquiry Form