Valvoline Inc. Strengthens Athletic Partnerships
Valvoline Inc. has taken a significant step in demonstrating its commitment to sports excellence by partnering with two prominent athletic programs: The Ohio State University Athletics and the University of Tennessee Athletics. This partnership was officially launched during the historic 12-team College Football Playoff, marking the beginning of a collaboration that extends into the basketball and hockey seasons of 2024-25.
As the quick and trusted leader in preventive automotive maintenance, Valvoline is keen on showcasing the synergies between their service strengths and the athletic dedication exhibited by these schools. Jake Lestan, the Vice President of Marketing at Valvoline, expressed enthusiasm about this venture stating, "The hours of training and commitment to excellence resonate strongly between the teams here at Ohio State and Tennessee, as well as our dedicated technicians at Valvoline Instant Oil Change."
The partnership will offer fans unique experiences throughout the 2024-2025 school year. Valvoline Instant Oil Change will have a visible presence during men's and women's basketball tournaments, and men's ice hockey matches, providing fans with insights into their services. In addition to this, the initiative includes exciting sweepstakes, promotions, interactive FanZone activities, and exclusive savings tailored for fans of both athletic programs.
Todd Knisley, Vice President and General Manager of Ohio State Sports Properties, welcomes Valvoline into their fold of trusted corporate sponsors, highlighting that Valvoline Instant Oil Change shares their ethos of excellence. He stated, "This collaboration emphasizes the importance of reliable service, enabling fans to maintain their vehicles effectively, which in turn fuels their passion for sports."
Valvoline's reach across Ohio and Tennessee is formidable with 113 service centers in Ohio and 73 in Tennessee, totalizing a substantial service network for sports enthusiasts in those states. The firm aims to underline the significance of partnering with a winning team for vehicle maintenance, paralleling it with how each service technician at Valvoline completes over 270 hours of rigorous training.
The vision shared by Valvoline is not just about service, but about building a community that balances sportsmanship and vehicle care. Steve Early, Vice President and General Manager of the Tennessee Vol Network, commended Valvoline's commitment to quality, expressing excitement over how this partnership complements Tennessee Athletics' mission.
Valvoline has actively pursued various sports sponsorships, and these agreements with Ohio State and Tennessee reflect its broader strategy to engage with collegiate athletics and connect with passionate fanbases. Their multifaceted collaboration seeks to bridge the gap between sports and quality automotive care, demonstrating the importance of working with a trusted brand.
For those seeking detailed information about these collaborations and forthcoming activities, interested fans can explore more at
Vioc.com/Volunteers and
Vioc.com/Buckeyes. This initiative is not just a partnership; it's a celebration of sports, dedication, and service that Valvoline aims to share with both communities.
About Valvoline Inc.
Valvoline Inc. is renowned as a trusted service provider with a robust network of over 2,000 service centers across North America. With an impressive annual service record exceeding 28 million, Valvoline offers quick services ranging from oil changes to essential maintenance, establishing itself as a go-to choice for vehicle care. With commitment stretching over 11,000 employees, Valvoline continues to build a legacy rooted in reliable automotive service and customer satisfaction.